Apple Watch Edition Stories March 24, 2016

At a time when Apple has just launched its cheapest ever iPhone, and when Phil Schiller caused a few raised eyebrows over what some interpreted as an elitist remark, Apple seems to be aiming for a more egalitarian image where the Apple Watch is concerned.

Apple has quietly revamped the Apple Watch section of its website, rendering the Edition almost invisible unless you specifically go looking for it. In addition, we’re hearing reports that Apple’s most expensive Watch is also being removed from some retail store displays …

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Apple Watch Edition Stories August 27, 2015

Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…

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Apple Watch Edition Stories August 16, 2015

‘This is Ludacris’: Rapper shows off his diamond-encrusted Apple Watch

Rapper Ludacris tonight has shown off a unique twist on the Apple Watch: a model encrusted with diamonds around the face’s bezel. Ludacris wore the gear to tonight’s Teen Choice Awards on Fox, and he posted a couple of pictures of the device on Instagram. It appears that taking the custom route allowed Ludacris to one-up his colleagues who were able to secure all-gold Apple Watch Editions with gold Link Bracelets from Apple in the run-up to the Apple Music launch. A close up shot of Ludacris’s Apple Watch is below.

Apple Watch Edition Stories June 24, 2015

Nope, I haven’t caved to temptation and bought a $10,000 gold Apple Watch (waiting for gen-2…kidding!) … that’s a $549 stainless steel Apple Watch that met WatchPlate’s plating service to create a rose gold version with stunning resemblance to the Apple Watch Edition.

Last month we unboxed the first 42mm Apple Watch “3rd-party gold-plated edition” with Link Bracelet, a yellow gold version that looks like the ones only celebrities like Beyonce have, and today we’re taking a look at WatchPlate’s rose gold plating on a 38mm Apple Watch with Classic Buckle and Sport band. Check out our hands-on photos below: expand full story

Apple Watch Edition Stories June 1, 2015

Apple is finally preparing to start selling the Apple Watch in its retail stores after solely offering the Watch via its online store due to constrained supplies. In a private video message to retail employees today, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts and Vice President of Retail Operations Jim Bean informed retail staff that training materials for the retail launch are once again being distributed to employees…

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Apple Watch Edition Stories May 25, 2015

I know what you may be thinking: why would you spend any significant amount of money on a gold Apple Watch? Well, this isn’t an Apple Watch Edition, but it’s the closest thing available to my wallet. This Apple Watch and Link Bracelet was beautifully plated with 18K gold and it looks stunning.

I’m not even a fan of gold, but I can definitely appreciate the beauty here. This is just about as classy as it gets if you’re into the style. Last week, this used to be an ordinary Apple Watch, but a few days with the people over at WatchPlate changed it for life. If you’re not into spending a boat load of cash on an Apple Watch Edition, this is the next best thing and quite possibly a better option…

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