Bloomberg Stories February 12, 2014

Following our reports in recent months that Apple was looking to introduce a revamped Apple TV set-top box sometime around the month of March, Bloomberg is out with its own report today confirming much of what we’ve already reported. The report claims Apple is currently planning to launch the new Apple TV set-top box as early as April:

Apple Inc. (AAPL) is planning to introduce a new Apple TV set-top box as early as April and is negotiating with Time Warner Cable Inc. and other potential partners to add video content, according to people with knowledge of the matter.

In January we reported that Apple was working testing the new box that could include a revamped operating system and possibly app and game support for sometime in the first half of 2014. We also reported that Apple was testing upgraded hardware that included built-in AirPort Express 802.11ac router functionality and versions that include a built-in TV tuner to control existing cable boxes. Most recently we reported that code in recent builds of iOS 7 point to refreshed hardware, at least internally. Bloomberg today confirmed a couple of the same details including a new interface for navigating content. It also said the hardware will include a faster processor.

Bloomberg adds that a launch of the product is currently planned for Christmas but that might change if Apple isn’t able to nail down deals with content partners in time. Content from Time Warner has been rumored to be arriving soon for quite a while now, but negotiations are still ongoing according to Bloomberg’s report from today.

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Bloomberg Stories February 10, 2014

If you were wondering why Apple chose Mesa, Arizona, as the location of its latest manufacturing plant in the U.S., a story today from Bloomberg explains that Apple, not shy about going after tax breaks, has taken advantage of many perks put in place by the suburb’s mayor:

So last year, when Apple was searching for a place to house a factory that makes a stronger glass for its gadgets, Mesa pulled out the stops. The city, which was ravaged by the 2007 housing crash, offered tax breaks, built power lines, fast-tracked building permits and got the state to declare a vacant 1.3 million-square-foot facility that Apple was exploring a foreign trade zone. With unemployment high, such are the lengths that towns are willing to go to to lure the world’s most valuable company.“Any time you have a company like Apple come in and invest in your area, especially with this type of operation, it’s significant,” said Smith, who triumphed late last year when Apple spent $114 million to buy the factory. The mayor celebrated by placing bowls of green and red apples in City Hall.

Smith added that original preparations were done before the city even knew it was Apple, but later Apple requested additional perks before moving in and even got construction permits expedited. Among the other advantages of choosing Mesa for Apple was a $10 million building grant from the Arizona Commerce Authority and an agreement with the city’s power company to build solar and geothermal installations and a new power substation for the plant: expand full story

Bloomberg Stories December 17, 2013

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Bloomberg Stories December 11, 2013

Unlike its developer program and vast ecosystem of apps on iOS and Mac, there’s not much we know about Apple’s strategy for content on the Apple TV. There’s been a lot of talk that a much rumored refreshed Apple TV set top box— or perhaps even the rumored full-fledged TV set— might also come alongside a more open developer platform with app distribution.

For now, however, Apple is slowly and quietly behind closed doors making deals with select content partners that are building apps for the platform. How is Apple working with developers to build and approve these apps? Does it have an Apple TV SDK that could in theory be released to all developers? With Bloomberg TV today becoming the latest app to launch on the platform, we’ve talked with the people that built the app to get some insight into the Apple TV development process. expand full story

Following Apple’s steady release of new content and features for its existing Apple TV platform in recent months, this week it adds yet another as Bloomberg becomes the first channel to live stream business news 24/7 to Apple TV customers. We spoke with Bloomberg’s head of mobile Oke Okaro who told us all about the new Apple TV app.

The majority of the content you’ll find in the new app is the same Bloomberg TV content you’ll find on its website and in its mobile apps but specifically optimized for the larger screen. That includes a live stream of business news, on-demand content with a mix of full TV show episodes and clips, and a special live stream that will appear only for events and breaking news. While there is similar news programming already on the Apple TV through apps like The Wall Street Journal and SkyNews, Bloomberg will be the first to have a 24/7 live stream of business news. That’s compared to the WSJ app which often only live streams content on certain hours throughout the day. It’s also going beyond the other news apps by offering all of its content for free in full-length form in addition to integration with its iOS apps coming in a future update. expand full story

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