Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers: expand full story
buyout Stories January 23, 2015
buyout Stories May 23, 2014
While it was previously reported that the Apple buyout of Beats Electronics was supposed to be announced this week, Billboard has compiled a list of five different reasons the deal isn’t yet finalized according to its own sources.
A few of these potential hold-ups include issues determining Beats’ valuation and issues with finding a place for Dr. Dre and Jimmy Iovine to fit into Apple’s corporate structure. According to one of Billboard’s sources, Apple’s executives were “freaked out” by the video that surfaced a few weeks ago of Dr. Dre and Tyrese Gibson (accidentally) confirmed that a deal was in the works.
buyout Stories January 30, 2014
Lenovo on Moto aquisition: Our mission is to surpass Apple and Samsung
Lenovo CEO Yuanqing Yang spoke to CNNMoney about his company’s recent acquisition of Motorola from Google today. In the interview, Yang was asked if his goal for Lenovo was to eventually catch up with more established competitors in the mobile space, such as Apple and Samsung.
With Motorola, Lenovo will be the No. 3 smartphone maker worldwide. Do you think your company can catch up with Apple or Samsung, who are still far ahead of you? And how long will it take?
Definitely, over time. Our mission is to surpass them.
Yang says that Lenovo’s smartphones will probably be released under the Motorola banner, a smart branding decision given Motorola’s existing name recognition and popularity in the U.S. and other countries.
The branding choice combined with the infrastructure and personnel from the Moto buyout could help propel the company to the top of the market, but it will be a hard road to the level of success that Yang is after—especially with Apple and Samsung already locked in a fierce, years-long battle for the top spot.
Throughout the interview, Yang continued to note that several decisions still need to be made with regards to how phones will be branded in certain countries and whether the Lenovo name will be associated with Motorola at all. It will certainly be interesting to see how Yang uses the Motorola brand to push Lenovo forward.
buyout Stories November 24, 2013
Globes reports that Apple has completed its purchase of PrimeSense, the Israel-based firm behind the technology in Microsoft’s Kinect sensor, and Apple confirmed the acquisition to AllThingsD. As noted earlier this year, the deal will cost Apple somewhere between $300-350 million. PrimeSense previously denied any talks with Apple.
On Friday, the acquisition of Israeli gesture recognition company PrimeSense Ltd. by Apple Inc. (Nasdaq: AAPL) was closed. The deal, which has not been formally announced, was made at a company value of $300-350 million, and follows lengthy negotiations by PrimeSense with several potential buyers.
The sensor firm is no longer working with Microsoft, as the Xbox manufacturer has moved to all in-house work for its latest Kinect-based technology. With Apple reportedly working on a gesture-controlled 3D interface, possibly for some sort of television-related product (or a media hub to rival the Xbox One, perhaps?), the PrimeSense purchase makes perfect sense.