Daniel Ek Stories August 21, 2015

Spotify apologizes for its new controversial privacy policy

Spotify’s CEO Daniel Ek published a blog post today apologizing and attempting to clarify its recently updated privacy policy that proved to be controversial among some users and press. In the post, Ek explains that updated terms granting Spotify access to more of users’ personal information is only to further customize the Spotify experience and that giving up that data will be entirely an opt-in experience for users:

In our new privacy policy, we indicated that we may ask your permission to access new types of information, including photos, mobile device location, voice controls, and your contacts. Let me be crystal clear here: If you don’t want to share this kind of information, you don’t have to. We will ask for your express permission before accessing any of this data – and we will only use it for specific purposes that will allow you to customize your Spotify experience.

The post goes on to clarify exactly why Spotify is requesting each new type of data and for what it will be used. While most of the data is being used to personalize the listening experience for users, the caveat is that it does reserve the right to share data with advertisers, rights holders, and mobile networks:

Sharing: The Privacy Policy also mentions advertisers, rights holders and mobile networks. This is not new. With regard to mobile networks, some Spotify subscribers sign up through their mobile provider, which means some information is shared with them by necessity. We also share some data with our partners who help us with marketing and advertising efforts, but this information is de-identified – your personal information is not shared with them.

But how does that compare to other music services? Wired put together a good breakdown of exactly what user data competing music services reserve the right to access via their privacy policies. The majority of the services all request similar data, although a few differ on accessing contacts and media files and sharing with third-parties, while others don’t have much disclosure regarding location tracking.

Daniel Ek Stories May 21, 2014

If Apple does indeed reach a deal to acquire Beats Electronics and announce it this week as expected, the clock is once again counting down to offer up your take on the whole scenario before it’s actually official. Steve Jobs’ biographer Walter Isaacson got that opportunity earlier this week thanks in part to Dan Lyons of Fake Steve Jobs fame; Isaacson told Lyons he believes the expected $3.2 billion acquisition by Apple is all about creating a world class video service led by Beats’ co-founder Jimmy Iovine.

But when you think about Beats and what the company has to offer for Apple, the subscription music service launched by the company in January earlier this year comes to mind. Spotify, of course, dominates in this space as seen by the company’s announcement today that they now have 10 million paid subscribers and 40 million active users. expand full story

Daniel Ek Stories December 11, 2013

From 9to5Google:

Screen Shot 2013-12-11 at 10.31.55 AM

Spotify fans the world over take note, the company is moving into the ad-supported model with a new app for both iOS, Android tablets and smartphones. The company is introducing a whole new tier of service on mobile, providing users an opportunity to listen and search for songs on the go for free with a small catch.

expand full story

Powered by WordPress.com VIP