Ecuador

Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side platforms (DSPs) and ad tech companies” which include Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, and The Trade Desk.

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Google announced today on its Google Maps blog that it’s finally tapping into the talent and technology it picked up with its acquisition of Waze back in June by integrating real time incident reports from Waze into Google Maps. The new integration means that when Waze users report incidents for everything from accidents to road closures, Google Maps users on both iOS and Android will now be able to benefit:

Users of Google Maps for Mobile will now benefit from real time incident reports from Waze users. This means when Wazers report accidents, construction, road closures and more on Waze, the updates will also appear on the Google Maps app for Android and iOS.

The features will initially be limited to users in certain locations, including: Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland, UK and the US. In addition, as Google first hinted back in June, the company will also be integrating Google Search into the Waze apps on iOS and Android, while the Waze Map Editor now has access to Google Street View imagery:
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