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Apple Watch app developers say it’s all about timely notifications

Apple was clear with developers from the start that the Apple Watch is all about “quick, easy looks” rather than lengthy interactions, and it seems the message has been taken on board by major brands, reports the WSJ.

“If people use their desktop computers for hours at a time and their phones for minutes at a time, we think people will use the Watch for seconds at a time,” said Shayne Sweeney, an engineering manager at Facebook’s photo-sharing site Instagram, which created a Watch app.

Adam Grossman, founder of the Dark Sky weather app, echoed the comment.

Who wants to keep their wrists up to their face for many minutes?

Expedia’s chief product officer John Kim said the company was focusing mostly on itinerary-focused push notifications.

Instead of “pulling” information from websites or apps, users will want relevant information “pushed” to them at the most useful moments.

With American Airlines’ Kevin MacFarland agreeing.

The goal is the right information at the right time.

Apple revealed last year that the watch offers both “short and long looks,” with not even a touch needed to switch between the two.

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Expedia redesigns its iPad app with combined flight and hotel search

Travel booking website Expedia has revamped its iPad application with a new, tablet-optimized look and improved search. Expedia says that its app is faster at helping you book travel than apps from the competition because of its combined search feature.

You just enter your destination and the app will provide results for both hotels and flights in one panel. The app has a handful of other helpful features, according to Expedia:

  • Single Search Box: To eliminate hefty search interfaces, the new tablet app offers a single search box to do the lifting. When a traveler enters a city] name, landmark, or airport code, the app will surface hotels and flights relevant to that query – no dates or specific details are required at the start.
  • First-Ever Combined Hotel & Flight Travel Search:For the first time in the industry, combined search has arrived for the travel market. Rather than searching for trips in a rigid, linear progression of flights then hotels, or hotels then flights, Expedia is introducing one combined search that provides both hotel and flight results simultaneously, available all in one glance.
  • Collections:Expedia presents various themed travel destinations to spark interest in future journeys. Collections offer customers the opportunity to explore vacation destinations they may not have otherwise considered. Beautiful locations come to life in a particularly compelling way on tablet devices. Collections offer a rich combination of design, mobility and travel research. Content is catered to various regions and will be updated based on traveler feedback.
  • Integrated Trip Planning, Booking, & Data, Shared Across Devices:Earlier this year, Expedia introduced Scratchpad in certain markets around the globe. Scratchpad is an easy way to keep track of your travel searches. When a traveler is signed into an Expedia app, trips researched on a tablet device will appear on the desktop or mobile Scratchpad. This allows travelers to begin their travel planning from where they left off – on any device.

A new version for Android tablets is also available. Expedia also has an iPhone version , and both apps are a free universal download on the App Store.


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Get selected travel apps free via new Expedia app Media Lounge feature

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If you do a lot of travelling and like your travel apps, you can now get some paid iPhone apps free of charge through a new Media Lounge feature in the Expedia app.

To access the offers, you need to download the free Expedia Hotels & Flights app, complete your traveller profile and then hit Extras to see what’s on offer. The first offer is Over, an app that allows you to create customized artwork from your travel photos. Normally priced at $1.99, it’s free when you download it via the Expedia app … 
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Camera+, imo messenger, DataMan Pro for iPad, djay goes FREE, Palringo Group Messenger, more

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Camera+ version 3.6: A ton of new features for the Camera+ iPhone app (as well as the iPad version) including Front Flash, Horizon Level for taking straight photos, Live Exposure to see and change exposure parameters like ISO and shutter speed, Accurate iPhone 5 Framing, and much much more. Both apps are also on sale for a limited time to celebrate the updates.

imo messenger version 3.3: We gave you a preview of imo’s newly redesigned app last week and now the updated app is officially available in the App Store.

DataMan Pro for iPad: Just released on the App Store, the popular DataMan Pro app for getting real-time alerts on data usage is out with an iPad version today. To celebrate, both the iPhone and and new iPad version are 50% off for a limited time.

Palringo Group Messenger version 5.4.1:

• iPad support
Palringo now looks amazing running full-screen on your iPad, with benefits such as a bigger keyboard and split panels for chat and contact lists.
• Updated Themes
We’ve thrown in a new “Dark” theme for free, and another for Premium Account holders. What’s more is they’ve been expanded to many more screens around the app!

Expedia Hotels version 2.0:

• Check the home screen for beautiful pictures of the best hotels deals near you.
• Lightning-fast checkout lets you book in under 30 secs. Faster than a TSA scan!

Deals:


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Smug Alert: Orbitz shows Mac users higher priced hotels by default

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The Wall Street Journal reported that travel-recommendation website Orbitz discovered that those of us who own a Mac are spending as much as $20 to $30 more a night on hotel rooms than PC users on average. That is a whopping 30 percent difference, and the smart folks over at Orbitz are looking to take advantage by changing what listings they show Mac users.

According to the WSJ, Orbitz has a new platform that tracks its visitors habits to recommend a room to match their spending habits, which can be oh-so expensive for those who own a Mac. The company is currently experimenting with a platform that shows hotel rooms matching a Mac user’s spending taste a little better, but Orbitz executives stressed that it is not showing the same room to different people for a different price. For example, the WSJ found listings for a Baton Rouge hotel room were 13 percent more expensive on a search from a Mac compared to a PC. In essence, Mac users are shown the nicer rooms.

(Update: UK retailler Tescos is taking it one step further)

In a Forrester research note released last October, the firm noted that Mac users are falling into the “power laptop user” range, or people who work 45 hours a week on average and have a solid 44 percent more income. They put it: “Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics.” I certainly think that stands true, because owning an Apple product is an expensive investment. The lowest priced Mac laptop costs $999, which certainly is not cheap and not something everyone can buy. Despite the high price, you are buying a quality product.

To be clear, Orbitz is not putting an “Apple Tax” on the price of hotels. It is just defaulting the higher-end stuff to Mac users, because Orbitz believes Mac users are more likely to choose higher-end hotels.

It is a risky strategy and may put some people off, however. Moreover, as Mac users, it is very easy to get smug about something like this. But does it make good business sense?


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