green

As part of Apple’s push for a greener environment, the company has changed up its physical signage outside Apple Stores around the world to celebrate Earth Day. The updated logos are mostly the same but the leaf section is tinted green. The celebration can be seen at Apple Stores worldwide.

Apple has also put the Apple logo with the green adornments in some places online, such as on its YouTube account. Apple’s homepage is currently dominated by its environmental initiatives for the occasion, with the launch of Apple Watch relegated to one of the smaller summary panels.

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It appears that most of the foundation is laid now in an update from a video taken by a drone two weeks ago.

Apple CEO Tim Cook has called Apple’s Campus 2 the ‘Greenest in the World’. The controversial structure which will house 12,000 staff in 2.8M square feet on 176 acres and is estimated to be completed in 2016. Interestingly, even though Apple is covering the construction site with a high green wall, it is updating the 3D flyover of the location in Apple Maps somewhat frequently. The latest looks like it was taken earlier this summer.

An official updated aerial shot from Apple was also posted on the City of Cupertino’s website:

You can follow the progress in our Campus 2 story line here. We’re going to try to get a new video every few weeks so stay tuned.

As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:

“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.

Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.”
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