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Apple reportedly preparing in-house video productions, bid on Top Gear successor

According to a new report out of Variety, Apple is looking to enter the TV and movie production industry in a way similar to how Netflix has recently done. The report claims that Apple has been looking to hire both actors and directors to create production divisions that would produce exclusive long-form content in-house.


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First Hollywood film edited with Final Cut Pro X hits theaters this week

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It’s no secret that Final Cut Pro X, the overhauled follow up to Apple’s widely used video editing software, wasn’t exactly a hit with its users when the app was first released in 2011.

A comprehensive change in the way the software functioned and a lack of legacy features from the prior version gave the app a reputation for being “iMovie Pro” rather than a true professional desktop video editor. Soon after its launch, Apple addressed the flood of criticism with an FAQ site and a promise that more features would slowly become available in the new version.

Nearly four years later, the first Hollywood film edited in Final Cut Pro X is set to be released. To showcase the movie debut and FCPX’s role in the film, Apple has launched a microsite detailing the production.
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Weep for humanity, Kim Kardashian: Hollywood app reportedly set to take in $200 million this year

According to a report from TMZ, Kim Kardashian’s latest game for iPhone and iPad is set to take in $200 million with Kardashian’s share coming in somewhere in the neighborhood of $85 million.

Sources familiar with the deal tell TMZ … Kim’s cut is 45% of net profits.  The game — “Kim Kardashian: Hollywood” — is set to gross a reported $200 million this year alone.

We’re told the actual expenses associated with the business are relatively low.  A straight 45% cut of $200 million totals a whopping $90 million. To put this in context … according to Forbes, Kim made $28 million last year.

Keep in mind that the app itself is free. All of that revenue is from in-app purchases like a $59 “Huge Star Pack” and other in-game items users purchase while playing celebrity in the Glu developed game. Expenses for the games are reportedly somewhere around $10 million, but there’s no word on if these numbers take Apple’s 30 percent cut into account. The revenue estimate of $200 million is reportedly for this year alone after the title launched back in May.

The Kim Kardashian: Hollywood app is available for iPhone and iPad on the App Store.

Adobe updates Photoshop and Premiere Elements 12 with professional features and Cloud access

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This morning, Adobe announced Photoshop and Premiere Elements 12, an upgrade to their consumer photo and video editing tools for Mac and PC.  A year to the day from the release of Elements 11, this release focuses on cloud organizing, sharing, syncing and editing photos and videos with Adobe Revel Cloud. New features like Content Aware Move and Auto Smart Tone for Photoshop and additional FilmLooks and Subject Spotlight for Premiere headline the updates.

What’s New in Photoshop Elements 12:

Photoshop Elements 12 gives you new options for perfecting and sharing your favorite memories with friends and family. Organize, edit, enhance, and share more quickly and easily thanks to bold icons, a helpful Action bar, and the ability to choose from Quick, Guided, or Expert editing modes so you can edit your photos the way that works best for you.

  • Take your photos with you wherever you go: Easily view, relive, and share your Elements photos on your smartphone and tablet. And finally—unlock the photos from your mobile device, and see them in your Elements albums back at home.
  • Share: Quickly and easily post on Facebook, YouTube, Vimeo, Twitter, and more. Share your Elements photos in Private Web albums, and view them on your smartphone or tablet.
  • Easily move objects: Move objects in a photo and have the background automatically filled in with Content Aware Move.
  • Add your personal touch in an instant: Use one-touch Frames, Effects, and Textures to add depth to your snapshots.
  • Correct pet eye: Remove green, yellow, and other “pet eye” discolorations as easily as you remove red-eye in photos of people.
  • Make it uniquely yours: Get intelligent photo corrections with Auto Smart Tone, which learns your preferences in a snap.

New in Premiere Elements 12:
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