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Instagram enhances its Direct messaging feature w/ chat threads, giant emoji, more

Instagram Direct update

After mostly letting it sit stagnant for nearly two years, Instagram is ready to show its Direct messaging feature some love. Instagram Direct, which lets you share photos, videos, and messages privately with other Instagram users, was seen as a play at Snapchat and similar apps when it launched in 2013, but it’s so far experienced limited appeal within the photo sharing app. Now Instagram hopes to change that with new features including message threads, giant emoji, sharing from your timeline, and more.
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Instagram announces Instagram Direct: photo and video sharing to private groups

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During its press event held in New York City today, Instagram announced a new sharing feature called Instagram Direct that will allow users to share images and videos to other users privately.

The new sharing model will require users to follow each other to send photos and messages privately to individuals or groups of up to 15 people. A pending requests inbox will catch photos and messages from users who are not mutually connected.

Instagram also noted its growth from 80 million users to 150 million users worldwide from the start of 2013 to today. Kevin Systrom, co-founder of Instagram, boasted that over half of Instagram’s users use the service daily…


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