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iPhone penetration

Three 'iPhone penetration' stories September 2013 - May 2015
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iPhone slightly increases lead as most popular smartphone in US – comScore

Avatar for Ben Lovejoy May 8 2015 - 4:01 am PT
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Apple has further increased its lead as the top smartphone manufacturer in the US, the iPhone increasing its market share by one point from 41.6% in Dec 2014 to 42.6% in March 2015, according to comScore. There was no change in the rankings, with Samsung in second place at 28.3% – a fall of 1.4% – followed by LG, Motorola and HTC.

Android remained the most popular platform, with 52.4% of the market against iOS at 42.6%. Windows, Blackberry and Symbian were all also-rans, totalling just 5% between them.

comScore also reported the top 15 smartphone apps … 
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Ten days of iPhone 5s and 5c sales help Apple break 40 percent in U.S. smartphone market

Avatar for Ben Lovejoy Nov 6 2013 - 5:22 am PT
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Apple’s share of the U.S. smartphone market grew by 0.7 percent in the last quarter to reach 40.6 percent, according to comScore data.

Sales of low-cost handsets mean that Android’s position as leading mobile platform is safe, with a marginal drop to 51.8 percent of the market, but Apple remained top of the vendor rankings …


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iPhone 5s more than three times as popular as the 5c; iOS 7 overtakes iOS 6

Avatar for Ben Lovejoy Sep 23 2013 - 4:22 am PT
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Data from Localytics shows that the iPhone 5s appears to be outselling the iPhone 5c by a factor of 3.4. The data is based on examining web analytics from 20M unique iPhone connections to mobile and web apps between launch and 8pm last night.

In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c.

This pattern is unlikely to be maintained in the longer-term: as the higher-end device, the 5s was always going to attract more of the type of people who have to have it now. The 5c, as more of a mass-market device, will likely see initial adoption spread out over a longer timescale.

AT&T appears to have picked up the lion’s share of sales, with Verizon a close-ish second.

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Similar data from Mixpanel shows that iOS 7 overtook iOS 6 over the weekend.

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Via TechCrunch