Jim Cramer

In a TV interview with CNBC’s Jim Cramer this week, Cook said the iPhone 7 will have a killer feature that would prove to be an upgrade customers won’t be able to resist. “We are going to give you things that you can’t live without that you just don’t know you need today,” Cook teased.

Could it really be something we already know about? Could any of the rumored features for the device possibly fall under the groundbreaking or irresistible category of features Cook hinted at? Perhaps the new rumoured dual-camera system could be enough to account for Cook’s comment? Of course, it’s also possible it’s all just post-Q2 PR hype after a quarter of declines. Will Apple have something new and exciting that we don’t yet know about for the iPhone 7?

That’s the question we ask readers in today’s poll. What rumoured new feature for iPhone 7 will make it upgrade worthy for you? Or will Tim Cook and Co need something beyond what’s expected to get upgrade numbers it didn’t get in 2015 with the 6s update and this year with the iPhone SE?
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The email Apple CEO Tim Cook sent to CNBC analyst Jim Cramer, and which was read on the air, may have violated Securities and Exchange Commission regulations, according to lawyers speaking to MarketWatch. The regulations are designed to ensure that information that may impact a company’s share price is made available to the public in a fair and open way, rather than privately disclosed to particular individuals or entities.

Cook’s email revealed that the growth in iPhone activations “has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks” – information that Apple had not previously disclosed … 
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Cook surprised Cramer on his 10th anniversary episode of Mad Money earlier this year.

Although the stock market is currently experiencing turbulence, with $AAPL stock dipping below $100 in pre-market trading, Tim Cook has made a rare exception and directly responded to CNBC analyst Jim Cramer who raised doubts about Apple’s Chinese growth. Cook notes that Apple has seen strong business growth for its products in China though July and August. Quoting from the email via CNBC:

Growth in iPhone activations has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks.

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