K-12

Rumor has it Apple’s media event tomorrow will have a strong education focus, something that seems even more likely with the recent iBooks 3.0 leaks. Of course, the fact that Apple is about to unveil its lowest priced iPad has also lead to talk that students and education might be the target audience during the iPad mini’s unveiling. TNW reported first that Apple’s event would focus on educational content—specifically iBooks. We have also independently heard that educational content is being prepared for tomorrow’s presentation.

Today, Bloomberg Businessweek backs up those reports by adding that “Apple executives plan to make a point of highlighting the iPad’s educational capabilities at tomorrow’s event.” The report cited sources familiar with the preparation of tomorrow’s events, and it noted that Apple has “realigned its education sales force to emphasize iPads.” While most analysts seem to agree iPad mini will help Apple continue to dominate the education tablet market, one thing they can’t agree on is price.

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We know Apple has had a lot of success pushing iPads in education, and during Apple’s Q3 conference call, CEO Tim Cook said the company would continue to be “very aggressive”. Apple’s iPad 2 sales in the K-12 market doubled y-o-y in Q3 thanks to a price drop to $399. In Q2, Apple said it sold about a million iPad units to the United States education market. With Apple’s upcoming iPad mini announcement possibly bringing an even lower price point for iPads in education, Amazon is announcing its plans today to get Kindle tablets into schools.

Reuters reported today that Amazon is launching a service, called “Whispercast”, aimed at allowing schools to easily deploy and manage multiple kindle devices:

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Although there are a few unofficial apps in the App Store that allow you to access content from the Khan Academy, the online education portal just launched an official iPad app. Available free in the App Store now, the app provides access to the organization’s 2,700-and up educational videos. The videos cover a range of subjects from K-12 math and science to history and finance. The biggest difference between the new official app and those from third-party devs is that you can now log in to your Khan Academy account; get credit for watching videos, and track goals and achievements from within the app. The app also provides fully subtitled videos with the ability to browse by subtitle, an enhanced video scrubber, and lets you download videos and playlists for offline viewing.

Spend an afternoon brushing up on Statistics. Discover how the Krebs cycle works. Learn about the fundamentals of Computer Science. Prepare for that upcoming SAT. Or, if you’re feeling particularly adventurous, learn how fire stick farming changed the landscape of Australia.

The app does not currently include actual exercises offered through KhanAcademy.org to go with the videos, but the service promises they are “coming soon.” According to FastCompany, there is also a feature to sync progress between devices. You can grab the free Khan Academy app here.
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