Macy

On the day that Apple Pay goes live, SVP Eddy Cue has told the WSJ that the company “has a lot of work to do” on the service, suggesting that initial take-up may be slow – with in-app purchases making up the largest share of transactions in the short-term.

We’re trying to do something that I think is a game changer and it requires a lot of people to play together. There’s a lot to do here and we have a lot of work to do, but it should be huge.

Although the list of retailers who have committed to Apple Pay looks impressive, it is far from comprehensive, with some big names missing – including the largest retailer in the US, Wal-Mart … 
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Apple’s iBeacon system is to get its first retail launch in Macy’s branches in Union Square, San Francisco and Herald Square, NYC, within the next few weeks, reports TechCrunch.

Apple will of course be using the system in its own retail stores, though likely after the Macy’s launch. Macy’s is already operating a closed trial of the system.

Offers now will be pinged to users right when they are walking past them, or past a department that contains products that users have shown interest in before. And for those who have opted in, the iBeacon technology will also automatically open the app and can trigger other actions when you enter a participating store, such as telling users how many loyalty points they currently have to redeem towards a purchase … 
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