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Benefits of Apple Pay over CurrentC to retailers highlighted as Whole Foods transactions hit 1%

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Shortly after retail chain Whole Foods announced that it had processed 150,000 Apple Pay transactions in the three weeks since the service was launched – estimated at around 1% of the company’s sales – a business author and senior Hitachi consultant has spoken about the twin attractions of Apple Pay for retailers.

Jim Maholic, author of Business Cases that Mean Business and vice president in Hitachi Consulting, said major retailers had two main reasons to favor Apple Pay over rival mobile payment service CurrentC … 
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MCX’s CurrentC, the infamous Apple Pay competitor, says its already been hacked

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CurrentC, the much discussed infamous competitor to the Apple Pay mobile payments platform, has some more bad press coming its way. According to an email sent out this morning to its pilot program customers, the MCX service has already been hacked. According to the notice, “unauthorized third parties” obtained email address information for an unannounced number of users:

Thank you for your interest in CurrentC. You are receiving this message because you are either a participant in our pilot program or requested information about CurrentC. Within the last 36 hours, we learned that unauthorized third parties obtained the e-mail addresses of some of you. Based on investigations conducted by MCX security personnel, only these e-mail addresses were involved and no other information.

In an abundance of caution, we wanted to make you aware of this incident and urge you not to open links or attachments from unknown third parties. Also know that neither CurrentC nor Merchant Customer Exchange (MCX) will ever send you emails asking for your financial account, social security number or other personally identifiable information. So if you are ever asked for this information in an email, you can be confident it is not from us and you should not respond.

MCX is continuing to investigate this situation and will provide updates as necessary. We take the security of your information extremely seriously, apologize for any inconvenience and thank you for your support of CurrentC.

For those not following the MCX vs. Apple Pay saga, MCX powers a payments platform utilized by key retailers such as WalMart, CVS, and RiteAid. After initially supporting NFC-based payments via Apple Pay and Google Wallet, those aforementioned retailers shut down their industry standard NFC-based payment processing systems in favor of the CurrentC app from MCX.

MCX has since responded to this controversy on its website, and Apple CEO Tim Cook referred to the entire situation as a “skirmish.” Meanwhile, reports have indicated that retailers are playing along with MCX in order to avoid fines discussed in early contractual agreements. Nonetheless, Apple Pay has already amassed over a million activations, becoming the most ubiquitous mobile payments platform in just about a week.

MCX has confirmed that the email to customers is legitimate and said the following:


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MCX responds to Apple Pay blocking controversy with unconvincing ‘assurances’

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MCX, the retailer consortium behind the CurrentC mobile payment system, has responded to the controversy over its members being required to block Apple Pay or face fines with some unconvincing ‘assurances.’

The first sign of trouble between MCX and Apple Pay was when CVS disabled NFC functionality from its payment terminals. When Rite Aid joined in, consumers responded by threatening to boycott MCX members.

In a blog post which MCX says is designed to “set the record straight,” it appears to do anything but … 
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CVS and Rite Aid Apple Pay blockade official as iOS and Android users unite in rare showing to fight NFC ban

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The NYT reports that Rite Aid has joined CVS in disabling Apple Pay as a payment method in its stores. Like CVS, Rite Aid is a member of the Merchant Customer eXchange (MCX) consortium promoting a rival mobile payment service, CurrentC.

Consumers are responding by threatening to boycott stores which disable Apple Pay, with more than 2,000 comments across several Reddit threads on the topic. Android users are joining in, as disabling NFC also blocks alternative mobile payment services offered by higher-end Android handsets … 
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