music videos

Vevo has today announced a native tvOS app for Apple TV, with a Spotlight section auto-playing a stream of music videos based on your own tastes.

Vevo brings the smooth experience of the new mobile app and customizes it for the best lean-back experience. The Spotlight section autoplays so that a user can put down the remote and instantly enjoy a stream of music videos curated to their individual tastes. 

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It’s no secret that Apple has had a hand in producing video and other content for artists since launching its new Apple Music streaming service. While we’ve known it has been hosting videos for artists using its own video player inside Apple Music, Apple quietly started adding an embed button to the video player that takes it out of Apple Music and makes it sharable across the rest of the web. The feature is notable for a few reasons and could mean big things to come for Apple, video, and its relationship with YouTube and other competitive music and video services…

The new sharing option began appearing sometime in recent weeks as new videos from Drake and the company’s latest Apple Music ad featuring Kenny Chesney included an embed button on Apple’s usual video player. It’s currently hidden, only appearing on the videos in some locations and only when videos are copied from raw webpage code, but it looks to be something Apple could really exploit. 
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