Nielsen Stories March 23, 2016

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Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).

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Nielsen Stories July 2, 2014

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A Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …  expand full story

Nielsen Stories February 12, 2014

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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  expand full story

Nielsen Stories November 20, 2012

Nielsen is out today with the results of a new study to gauge interest in buying mobile devices and gaming consoles leading into the holidays in the United States. Much like last year, Apple’s iOS devices remain among the highest ranking with kids ages 6 to 12, while the iPhone and iPad also get top spots in the 13+ category.

As you can see from Nielsen’s charts above and below, the full-sized, 9.7-inch iPad gets the top spot in both categories with 48 percent in the 6 to 12 age group (up from 44 percent last year) and 21 percent in the 13+ group. As for the iPad mini, it was less desirable among kids, coming in at 36 percent for kids ages 6 to 12, just behind the Nintendo Wii U and iPod touch in second and third positions.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.

While game consoles dominated the top spots when Apple devices didn’t, the 13+ age group showed interest in non-iPad tablets with 18 percent of the group interested in buying over the next 6 months. Mobile devices from Microsoft, Amazon, and Samsung didn’t do as well, coming in at under 20 percent for both groups and 6 percent and under for the Surface: expand full story

Nielsen Stories September 10, 2012

Nielsen: Young adults and teens push smartphone growth in US, with iOS at 34 percent of OS market share in July

While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge.

According to the Nielsen blog

As mobile manufacturers announce new phones in advance of the holidays, Nielsen took a snapshot look at the mobile market in the U.S. Smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones. This is a significant increase compared to July 2011 when only 41 percent of mobile subscribers owned smartphones.

Overall, young adults are leading the growth in smartphone ownership in the U.S., with 74 percent of 25-34 year-olds now owning smartphones, up from 59 percent in July 2011. Interestingly, teenagers between 13 and17 years old demonstrated the most dramatic increases in smartphone adoption, with the majority of American teens (58%) owning a smartphone, compared to roughly a third (36%) of teens saying they owned a smartphone just a year ago.

Android still dominates the smartphone OS market in terms of owners and recent acquirers, but iOS maintains second place with 34 percent of smartphone owners and 33 percent of recent acquirers.

Nielsen’s monthly survey is conducted across 20,000 mobile subscribers from the ages of 13 and up in the U.S.

Get additional details at Nielsen.

This article is cross-posted on 9to5Google.

Nielsen Stories August 14, 2012

Teens flock to YouTube for music consumption over iTunes and other mediums

The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music.

Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360” survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform.

YouTube snagged 64 percent of 13-to-17 year olds, while radio came in second at 56 percent. iTunes held 54 percent, with CDs and Pandora rounding the top five at 50- and- 35 percent respectively.

The Wall Street Journal noted young folks regard YouTube as a “de facto free music service,” but adults do not take full advantage of the site’s complimentary content.

Go to 9to5Google for more information on adults’ favorite mediums.

Nielsen Stories July 13, 2012

Nielsen needs to work on its graphics (Update)

Nielsen released smartphone purchasing data yesterday that depicted Apple grabbing more than a third of the total smartphone market in the most recently surveyed month. Android was over 50 percent. That is almost 85 percent of the market together, which is a striking number (and over 90 percent in the last three months). But, you would not know it when looking at Nielsen’s graph:

RIM at 9 percent seems to have almost the same share as Apple. Windows Mobile, Windows 7, Symbian, and Palm only come up with 5.8-percent of the market, but together they have a much larger piece of the pie than Apple. Well, we did a little Photoshopping and put their portions into proportion (Again, the disparity is growing with iOS and Android now over 90 percent):

^That is an entirely different story.

Nielsen Stories April 24, 2012

Japan inches closer to Android/iPhone duopoly, as Apple gains marketshare

As of the latest research from Nielsen, we know the United States smartphone market has quickly become an iOS/Android duopoly with 90 percent of devices on either one of those platforms. While smartphone usage in Japan is still at 1-in-5 mobile phone owners, new numbers from comScore today show Japan’s smartphone market is also quickly becoming dominated by Apple and Google. To be specific, 95.6-percent of smartphones in the country are Android or iPhone, and Apple has outgrown Google in the last three months while Android’s share remains steady.

Nielsen Stories April 3, 2012

Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.

According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.

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Nielsen Stories March 29, 2012

With iOS gaining roughly 30 percent United States marketshare as of Q4 2011 at the expense of RIM, Nokia and Microsoft, new numbers from Nielsen’s latest study show just how much of a duopoly the U.S. market has become. While noting about 50 percent of mobile subscribers in the U.S. are now smartphone owners, Nielsen gave a breakdown of how the two leading platforms continue to dominate as of February 2012: expand full story

Nielsen Stories January 18, 2012

Smartphone duopoly, anyone? Source: Nielsen

There is no shortage of surveys proving that Apple’s smartphone market share has benefited from strong iPhone 4S reception thus far. A new report published this morning by reputable research firm Nielsen is another indication of Apple halting Android’s seemingly unstoppable rise as a growing number of United States consumers pick iPhones over other smartphones. Based on a poll of recent acquirers —among those who said they got a new device within the past three months— Nielsen found out that 44.5-percent chose an iPhone while 46.9-percent picked an Android phone. Contrast these figures to just 25.1-percent for Apple in October and 61.1-percent for Android.

Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S. […] The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.

Therefore, while fewer people bought an Android device in December compared to a month earlier, Apple substantially increased its share among recent smartphone acquirers. These findings are understandable given that iPhone 4S was announced on Oct. 4, 2011 and it became available 10 days later, selling 4 million units during the launch weekend. Pent-up demand and wider price gamut certainly did help boost domestic iPhone sales as did the fact that Sprint and local carriers Claro Puerto Rico and C Spire Wireless finally landed the device.

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