Nielsen Stories March 23, 2016

AAPL: 106.13

-0.59

Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).

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Nielsen Stories July 2, 2014

A Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …  expand full story

Nielsen Stories February 12, 2014

nielsen-smartphone-usage-2013

According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  expand full story

Nielsen Stories November 20, 2012

Nielsen is out today with the results of a new study to gauge interest in buying mobile devices and gaming consoles leading into the holidays in the United States. Much like last year, Apple’s iOS devices remain among the highest ranking with kids ages 6 to 12, while the iPhone and iPad also get top spots in the 13+ category.

As you can see from Nielsen’s charts above and below, the full-sized, 9.7-inch iPad gets the top spot in both categories with 48 percent in the 6 to 12 age group (up from 44 percent last year) and 21 percent in the 13+ group. As for the iPad mini, it was less desirable among kids, coming in at 36 percent for kids ages 6 to 12, just behind the Nintendo Wii U and iPod touch in second and third positions.

Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively).  Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family.

While game consoles dominated the top spots when Apple devices didn’t, the 13+ age group showed interest in non-iPad tablets with 18 percent of the group interested in buying over the next 6 months. Mobile devices from Microsoft, Amazon, and Samsung didn’t do as well, coming in at under 20 percent for both groups and 6 percent and under for the Surface: expand full story

Nielsen Stories September 10, 2012

Nielsen: Young adults and teens push smartphone growth in US, with iOS at 34 percent of OS market share in July

While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge.

According to the Nielsen blog

As mobile manufacturers announce new phones in advance of the holidays, Nielsen took a snapshot look at the mobile market in the U.S. Smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones. This is a significant increase compared to July 2011 when only 41 percent of mobile subscribers owned smartphones.

Overall, young adults are leading the growth in smartphone ownership in the U.S., with 74 percent of 25-34 year-olds now owning smartphones, up from 59 percent in July 2011. Interestingly, teenagers between 13 and17 years old demonstrated the most dramatic increases in smartphone adoption, with the majority of American teens (58%) owning a smartphone, compared to roughly a third (36%) of teens saying they owned a smartphone just a year ago.

Android still dominates the smartphone OS market in terms of owners and recent acquirers, but iOS maintains second place with 34 percent of smartphone owners and 33 percent of recent acquirers.

Nielsen’s monthly survey is conducted across 20,000 mobile subscribers from the ages of 13 and up in the U.S.

Get additional details at Nielsen.

This article is cross-posted on 9to5Google.

Nielsen Stories August 14, 2012

Teens flock to YouTube for music consumption over iTunes and other mediums

The majority of American teens prefer YouTube to iTunes, radio, online radio, and CDs when it comes to finding and listening to music.

Approximately two-thirds of 18-and-younger U.S. teenagers, according to a “Music 360” survey from research firm Nielsen (via The Wall Street Journal), claimed they sidestepped other music-listening mediums for Google’s video-sharing platform.

YouTube snagged 64 percent of 13-to-17 year olds, while radio came in second at 56 percent. iTunes held 54 percent, with CDs and Pandora rounding the top five at 50- and- 35 percent respectively.

The Wall Street Journal noted young folks regard YouTube as a “de facto free music service,” but adults do not take full advantage of the site’s complimentary content.

Go to 9to5Google for more information on adults’ favorite mediums.

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