smartphone market Stories February 8

It seems fair to say that since the release of iPhone 6, A-series processor updates have been more for future-proofing purposes rather than present necessity for the average user. As a result, biennial upgrades, let alone annual iPhone swaps, became increasingly rare — demonstrated by ever shrinking Apple Store lines proceeding a new launch. Now, the anecdotal findings are being corroborated by industry analyst Toni Sacconaghi from Bernstein, who says that the average iPhone upgrade time has increased to four years, up from three years in fiscal 2018.

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smartphone market Stories February 24, 2015

IDC just released its latest numbers on the top smartphones by operating system showing iOS and Android continue to collectively dominate the market with both experiencing growth during 2014. Together, iOS and Android grabbed 96.3% of all smartphone shipments, which IDC points out is up from 95.6% in 4Q13 and from 93.8% in calendar year 2013.

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smartphone market Stories February 17, 2015

According to the latest numbers from IDC, Xiaomi—the rising star of the smartphone industry—has managed to pass up Samsung in China. In 2013, Xiaomi trailed Samsung’s almost 19% market share by a solid 13 percentage points (at just 5.3%), and was only the 5th largest maker of smartphones in China. Things changed in 2014. Last year, Xiaomi finished off with 12.5% of the market, almost a half-point more than Samsung at 12.1%, taking the top spot and passing not just Samsung, but Lenovo, Huawei, and Coolpad as well.

Interestingly, though, the latest numbers also show that Apple’s launch of the iPhone 6 and 6 Plus contributed to a decent size dent in both Samsung and Xiaomi’s market footprint in Q4 of last year. expand full story

smartphone market Stories September 6, 2013

comScore has released its US smartphone subscriber study for the three month period ending July. Reflecting similar observations by Millenial Media, iOS continues its ascendancy in the US market. comScore computes its marketshare figures based on active subscribers, which is generally seen as a more reliable representation of market trends than web usage traffic, which is what Millenial uses.

comScore reports that iOS was the only platform to show positive growth, rising 1.2 points from 39.2% in April to 40.4% in June. In comparison, Android fell 0.2 percentage points with even larger decreases experienced by BlackBerry which dropped from 5.1% to 4.3%. Windows Phone’s share remained constant at 3.0%.

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smartphone market Stories January 22, 2013

Apple was able to maintain its lead of smartphone sales in the U.S. market during the holiday quarter ending Dec. 23, according to new data released by Kantar Worldpanel ComTech. The report said iOS was the top-selling smartphone platform during the three-month period, as it recorded 51.2-percent of market sales compared to Android’s 44.2-percent.

While Android’s share of the market remained steady, down from just 44.2-percent last year, Kantar noted an increasing number of iPhone sales to other smartphone users. Sales of iPhones to Android users apparently grew 10 percent compared to 2011:

“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,”

Among the switchers, the majority came from Verizon. About 49 percent of new iPhone sales came specifically from users of another smartphone platform, while 30 percent came from Android users. AT&T, however, only had about 6 percent Android switchers, as the majority of new iPhone purchases—55 percent—were derived from iPhone upgrades: expand full story

smartphone market Stories November 27, 2012

On the strength of iPhone 5 sales, iOS has once again reached the top spot for smartphone market share in the United States, according to new data from Research firm Kantar Worldpanel Comtech (via Reuters). According to the report that tracked smartphone sales over the last 12 weeks ending Oct. 28, iOS now accounts for 48.1-percent of the U.S. smartphone market. That’s up 25 percent year-over-year, and it officially bumps Android into second place, but is still just shy of the record 49.3-percent it was able to capture earlier this year.

Android was down from 63.3-percent marketshare over the same 12-week period last year to just 46.7-percent today. As for the rest of the world, you can see from Kantar’s data for other countries in the chart below that Android still dominates in most other countries, including: 54.2-percent of the market in Britain, 81.7-percent of the market in Spain, and 73.9-percent in Germany.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”

The report also provided some data on iPhone 5 sales, noting 62 percent came from existing Apple device owners upgrading. Apple also captured 13 percent of iPhone 5 sales from Android switchers: expand full story

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