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Ready to become a Vision Pro superhero? Marvel’s ‘What If…?’ immersive visionOS app launching May 30 [U: Now available]

What If…? visionOS app from Marvel

Update 5/30: ‘What If…? — An Immersive Story’ is now available as a free download on the App Store.


One of the most exciting Vision Pro apps announced recently was Marvel’s collaboration with ILM for “What If…? — An Immersive Story.” Today, the new app scored a May 30 release date, pricing info, and a first-look trailer that shows just how fun it will be to enter the Marvel universe with your Vision Pro.

Are you ready to become a Marvel superhero? Because that’s exactly the experience this new app looks to deliver.

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Apple Vision Pro immersive ‘Adventure’ video shot in Paris premiering this week ahead of international launch

Vision Pro Parkour video

When the Vision Pro first arrived in users’ hands earlier this year, one of its most universally-praised features was content shot in the 180-degree Immersive Video format. There was a limited collection of such immersive content available on day one, but users’ general expectation was that Apple would regularly add to that collection.

Those additions have been slower than anyone expected, but the latest video is finally dropping this Friday, May 24. ‘Parkour’ will arrive for Vision Pro users as the second episode of the ‘Adventure’ series and take viewers on a remarkable parkour tour of Paris.

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Canada and UK in line for first Vision Pro international rollout – Gurman

We’re expecting the first stage of the Vision Pro international rollout to happen soon after WWDC, and there have been pointers to some specific countries. Canada and the UK are now said to be includedm after some earlier uncertainty.

There have so far been a number of clues to Apple’s plans for the next countries in line for launch, after the US …

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Vision Pro ‘one the the biggest steps’ for mainstream XR adoption, says Job Simulator studio

Vision Pro – buy now or wait? | Apple Store tryout

Apple Vision Pro may be taking a backseat while the M4 iPad Pro has its day in the sun, but that doesn’t mean there aren’t big things brewing for the premium mixed reality headset. GamesIndustry.biz has interviewed Owlchemy Labs CEO Andrew Eiche about their experience bringing Job Simulator and Vacation Simulator to Apple Vision Pro, and their perspective on its role in the world is clear.

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Vision Pro will soon be able to show live captions of everything being spoken around you

Today in advance of Global Accessibility Awareness Day, Apple outlined a variety of exciting new accessibility updates coming to its platforms later this year. From bringing the Vision Pro’s eye tracking tech to the iPad and iPhone, to music haptics, and more.

One new accessibility feature coming to Vision Pro users is Live Captions. Built especially for the deaf or hard of hearing, Live Captions will—as the name implies—take everything being spoken around you and present it in written form, all in real-time.

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This app brings Dashboard-style web clip widgets to Apple Vision Pro

With Mac OS X Leopard, which was released in 2007, Apple added a feature called “Web Clip” to Dashboard. This allowed users to turn any part of a website into a live widget that could then be added to Dashboard and would update in real-time.

While Dashboard on the Mac is dead, a new app this week brings the Web Clip idea back to life – this time on Apple Vision Pro.

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Meta unveils travel mode for using Quest headsets during flights like Vision Pro

Update: Three weeks later, Meta has announced the feature alongside a new partnership with an airline. Original coverage from April 18 below…


Today I learned two things. First, apparently Meta Quest headsets don’t work on planes? I guess Apple knew to prioritize that feature for Vision Pro. And second, support is reportedly on the way. Add this to the list of ways competition from Vision Pro is making Meta Quest 3 a better product.

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Stanford tech may help the transition from Vision Pro to Apple Glasses

Vision Pro to Apple Glasses | Stanford holographic AR glasses

While an expensive, bulky Vision Pro headset undoubtedly has its place for some, Apple’s longer-term goal is believed to be a product dubbed Apple Glasses: bringing AR capabilities into something with a similar form-factor and weight to conventional eyeglasses or sunglasses.

Squeezing that much tech into a much smaller device is, of course, a huge challenge – but researchers at Stanford’s Computational Imaging Lab may have come up with at least part of the solution …

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What did we learn from Tim Cook’s comments yesterday?

Tim Cook's comments | Woman taking notes

There were no surprises in Apple’s earnings report yesterday, with the company reporting close to the $5B year-on-year fall in revenue it had warned us to expect.

Analysts got their usual chance to question CEO Tim Cook and chief financial officer Luca Maestri directly after the announcement. The pair always remain tight-lipped about specific plans, but there are a few things worth noting …

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Kuo: Apple cuts Vision Pro shipments, now ‘reviewing and adjusting’ headset strategy

Vision Pro demand | Display model in Apple Store

Apple has slashed its shipping estimates for Vision Pro, according to a new Ming-Chi Kuo analyst report. Kuo says that Apple is now targeting shipments between 400,000 and 450,000 units for Vision Pro this year. This is down from the initial market consensus of between 700,000 and 800,000 units.

The changes have reportedly prompted Apple to revisit its overall strategy for the headset market…

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Best Buy Vision Pro app lets you see TVs, furniture, and more in your home

A new Best Buy Vision Pro app uses augmented reality to let you see how things like big-screen TVs, furniture, kitchen appliances, and more would look in your home.

Once you find something you like, you can also buy it from within Vision Pro by opening the product page in Safari and completing the purchase there …

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