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As is tradition, Apple CEO Tim Cook is in attendance at the Sun Valley Conference in Idaho this week. The event, commonly referred to as a “summer camp for billionaires,” attracts executives across media, tech, politics, and many other sectors. The conference has taken place in Sun Valley, Idaho for one week in July since 1983.

This year, Cook is in attendance alongside Apple’s services boss Eddy Cue.

This is it folks – we are now well into the final day of the Amazon Prime Day sale with the best prices ever on the most sought-after Apple gear. If you’re going to pull the trigger on a pair of AirPods, do it now while AirPods Pro 2 are $100 off and AirPods 4 start at $89. If you’re going to buy a new iPad, the mini 7, iPad (A16), and M3 iPad Air are at the best prices ever. We even have deals on iPhone 16 Pro and iPhone 15 Pro Max at up to $750 off alongside M4 MacBook Air at up to $167 off and Apple Watch Series 10 from $279. Everything awaits below. 

If you’re interested in Apple’s smart home products, one of the most highly anticipated debuts is a brand new ‘HomePad,’ and this cross between an iPad and HomePod just got a launch timing update via Bloomberg.

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It’s the same early-day digital scareware we’ve all seen before: “Your iPhone is infected with (310) viruses. Click here to remove them.” These pop-ups, seemingly always 280p quality and slapped together with stock graphics from a different reality, usually appear on shady websites as malicious ads or junk software, urging people to install a “fix” or be doomed. But one was recently spotted running as an ad on YouTube for a sketchy iPhone clean up app.

Apple silicon debuted in 2020 with the first M-class chip, the M1, which launched in MacBook Air, MacBook Pro, and Mac mini. But last year, Apple made a big product shift when it launched the M4, and per a new report, that trend looks set to continue with the upcoming M5 chip.

Colors are often one of the last details to leak about new products, and now that we’re less than two months out from the expected iPhone 17 unveiling, a new leak has revealed what color lineup to expect from two different upcoming models.

For years, I’ve been snickering at foldable phones, the perpetual “next big thing” that never quite gets here. And while I still think Samsung is mostly winning in this market by walkover, the Galaxy Z Fold 7 might have just made Apple’s case for what a foldable iPhone could look like. And I like it.

We have now moved into the final 24 hours of Amazon’s massive Prime Day sale, offering folks one last chance to get in on the best prices of the year. And we are indeed actually getting that for the summer July Prime Day event – AirPods Pro 2 are $100 off for the lowest price they have ever been offered alongside all-time lows on on Apple Watch Series 10, iPad mini 7, and M3 iPad Air lineup. We also have up to $365 off iPhone 16 Pro units, $150 or more in savings across the M4 MacBook Air lineup and even more. Beyond that you’ll find a gigantic selection of discounts the 9to5Toys team has uncovered this week, including iPhone and Mac accessories, gaming gear, e-bikes, power stations, smart home upgrades, and smart TVs. The clock is ticking on this year’s Prime Day event and everything awaits below.

The wait is over. Even before its official July 11 premiere date, the first episode of Foundation Season 3 is already streaming on Apple TV+. If you missed the trailer, you can watch it below.

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macOS 26 brings a major new user–interface to the Mac, as well as some powerful new functionality. Apple has also updated a lot of its own apps, in addition to bringing three apps to the Mac for the first time.

Here’s what the company has to share …

A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood oxygen. To prove it, the researchers developed a foundation model trained on behavioral data collected from wearables, and it performed surprisingly well. Here are the details.

This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: iPhone 17 Air rumors for colors and more, Apple’s early 2026 product lineup, the M4 Vision Pro, and Apple Vision Air. Here are this week’s Apple rumors.

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Roborock:The smartest vacuums just got more affordable. Roborock’s Prime Day sale has arrived—with exclusive, limited-time savings on their top models.

A federal judge has dismissed the current version of a lawsuit that accused Apple, Visa, and Mastercard of colluding to keep payment processing fees artificially high for merchants. Still, the fight isn’t definitively over.

Apple is planning for a busy start to 2026. A new report from Bloomberg details that Apple is working on updates for various iPhone, iPad, and Mac models destined for the first half of 2026.

Perhaps most exciting for many people, however, is that Apple is also planning to release a new external display for the Mac next year.

Apple’s beta software cycle has had a busy week, with updates like iOS 26 and iPadOS 26 hitting first, then tvOS 26 beta 3 landing a day later. Now today, Apple has released new AirPods Pro 2 and AirPods 4 beta firmware. Here’s what you should know.

Belkin has announced that it is ending support for most of its Wemo smart home products. Customers will lose access to the Wemo app, any features that rely on cloud connectivity, customer support, and more. It’s effectively the end of the Wemo smart home brand.

Benjamin and Chance discuss the Liquid Glass design changes that came as part of iOS 26 beta 3, debate whether it looks better, and whether it retains the spirit of what Apple presented in June. There’s also a handful of other interesting changes in these latest betas for iPad, Watch and Mac. Plus, Apple formally appeals the EU on anti-steering requirements, and Jeff Williams announces his retirement in the latest significant shakeup of the Apple leadership team.

And in Happy Hour Plus, Benjamin discusses the report that Apple has submitted an official bid in the rights negotiations for streaming F1 in the US. Subscribe at 9to5mac.com/join.

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Everybody’s working for the weekend, but Microsoft Outlook clocked out early. The mission-critical email service is facing a widespread, hours-long outage.

Apple Maps gets new features nearly every year, and iOS 26 is no exception. One brand new addition in iOS 26 could make Apple Maps vital for your daily commute, even if you don’t use it for navigation: proactive commute notifications.

This week, Apple TV+ debuts the critically acclaimed third season of sci-fi saga Foundation. But the next new Apple show launching is similarly epic in scope, yet with a very different focus and heavy on Jason Momoa: Chief of War is coming soon.