Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.

Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”

Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation:

Avid has agreed to sell its consumer audio and video product lines. The company’s consumer audio products are being sold to inMusic, the parent company of Akai Professional, Alesis and Numark, among others. Headquartered in Cumberland, Rhode Island, inMusic’s brands are best known for producing innovative products for music production, performance and DJing. The products involved in this transaction include M-Audio brand keyboards, controllers, interfaces, speakers and digital DJ equipment and other product lines. Avid will continue to develop and sell its industry-leading Pro Tools® line of software and hardware, as well as associated I/O devices including Mbox and Fast Track.

Separately, the company’s consumer video editing line is being sold to Corel Corporation, a consumer software company headquartered in Ottawa, Canada. The products involved in this transaction include Avid Studio, Pinnacle Studio, and the Avid Studio App for the Apple iPad®, as well as other legacy video capture products.

The divested product lines contributed approximately $91 million of Avid’s 2011 revenue of $677 million. As part of the transactions, certain employees of Avid will transfer to each acquiring company. Avid estimates that the proceeds from these transactions will be approximately $17 million, subject to closing inventory adjustment, with a portion held in escrow.  Both transactions are expected to close today, July 2, 2012. 

 Coincidentally, 9to5Toys has some pretty happening deals on M-Audio Speakers ($80 above) and an iPhone/iPod Akai synthesizer ($40), below:

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