Screen Shot 2013-02-20 at 12.19.19 PM

For an app developer like Infinity Blade maker Epic Games, making an old iOS game free for a week accounted for an enormous boost in revenue and downloads. As noted by The Wall Street Journal, Epic’s decision to drop the price of its original Infinity Blade title from 99 cents to free brought the title up hundreds of spots in App Store rankings. The increase is highlighted in the chart above from AppData. While being featured as one of Apple’s “App of the Week” certainly didn’t hurt, temporarily switching to the freemium model allowed Epic to generate more money than it was earning when the app was 99 cents. It also created a nice increase in sales for the developer’s $7 Infinity Blade II sequel, as shown in AppData’s second chart below:

Screen Shot 2013-02-20 at 12.19.27 PM

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s