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Sprint debuts new unlimited plans with lifetime guarantee, ‘My Way’ feature

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Following T-Mobile’s new “Jump” plan announcement, and preceding AT&T’s forthcoming network-related announcement, U.S. carrier Sprint has announced new versions of its unlimited plans. The new service goes into effect tomorrow.

The first element of the new offering is a lifetime guarantee (for the life of your service line) to receive unlimited calling, texting, and data. Sprint has also introduced a new My Way plan, that starts at as little as $80 for unlimited usage, that allows flexibility and additional savings when it comes to multiple lines begin attached to the plan:

The new Unlimited, My Way and My All-in rate plans feature unlimited talk, text and data while on the Sprint network for as little as $80 per month. With the Unlimited, My Way plan, Sprint customers can also customize their wireless plan to meet their family’s needs, including mixing smartphones and basic phones, selecting their data options, and adding up to 10 lines all on the same account. As customers add additional lines to their account, the more they can save on each line every month. For example, on lines four to 10, customers can get unlimited talk, text and data for as little as $50 per month.

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Sprint also shares the details about how this will work:

  • Customers first select the number of lines; all lines come with unlimited talk to any wireline or mobile phone and text.

  • Customers then choose their data for each line: $30/month for unlimited data on smartphones or $10/month for unlimited data on basic phones. Additional options include $20 for 1GB of data on smartphones or basic phone users can choose not to add data to their account.2

  • Customers also have the choice to activate mobile hotspot functionality on their smartphone for $10 per month for 1GB of data on the Sprint network.

An additional “My All-in” plan that includes 5GB of mobile hotspot service is also now available for $110/month.

Cross-posted on 9to5Google.com.

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