Motorola appears to be making a play for iPhone users, launching a tool yesterday to allow an iPhone user to easily transfer their contacts and calendars from iCloud to a Google account, ready for use on an Android phone.

The option has been added to the Moto Maker customization tool for the Moto X handset, which allows buyers to choose from 32 color combinations.

Transferring contacts and calendar appointments between platforms is, of course, nothing new: both Samsung and HTC offer tools to help import data from an iPhone. We also doubt too many iPhone users will be tempted to switch to a mid-range Android handset, even if it does come with many more color options than the iPhone 5c.

But the wording of Google’s announcement suggests it may be the first step in a more aggressive move on the iOS market by parent company Google. In his Google+ post, Motorola Mobility VP Punit Soni commented:

We added the ability to migrate your iPhone contacts and calendar to the Moto X (from Motomaker.com). There is a long way to go, but its a start…

The tool was created by Mark/Space, a company with a lengthy track-record in mobile synchronization, dating back to 2001.

Via GigaOM