When Apple unveiled iOS 8 earlier this month, it didn’t take long for beta testers to notice it had replaced Yahoo with The Weather Channel as the source of data in the stock iOS Weather app. While recent reports suggested Yahoo was trying to get Apple to put even more of its services on the iPhone including search, we now have a bit more of the story behind why exactly Yahoo got the boot for weather in iOS 8. Re/code reports that the deal was made by Weather Channel CEO David Kenny who also happened to be a former Yahoo board member:
The situation Yahoo finds itself in is due to a very crafty deal engineered by former Yahoo board member and Weather Channel CEO David Kenny, who has essentially shoved Yahoo off the key smartphone to be replaced by a new offering that he has been developing since he took over the weather news and information service last year. With it, he has unseated Yahoo from its important perch.
It’s worth pointing out that Yahoo has always powered its weather services with data from The Weather Channel. With that in mind, it’s unclear if Apple possibly had plans to drop Yahoo and go straight to the source before Kenny started developing the new and improved weather service referenced above. More from Re/code on why Apple made the switch:
To convince Apple to make the shift and cut Yahoo out of the middle, the Weather Channel added a lot more technology and information to the offering that it does not provide to Yahoo. That includes more weather specificity related to the location of a user, a nine-day forecast (up from five), a weather-conditions summary and more.
“Yahoo had been renting ocean-front property for years and did not realize the lease was up, and the Weather Channel slipped right in and took it,” said a Yahoo exec, who said the company acted too late to save the deal. “It’s a high-profile loss.”
We’ll have to see where that puts Yahoo at in terms of its relationship with Apple, powering other default iOS apps like Stocks, and the 400 million mobile monthly active users it claims through its various deals with smartphone manufacturers.