The Wall Street Journal today published a brief profile on Apple CEO Tim Cook as the Cupertino-based company continues to be shaped in the image of Cook rather than co-founder Steve Jobs. The profile has some interested tidbits, but it is otherwise light on new information aside from information regarding Cook’s plan for the Apple Board of Directors. According to the report, Cook is “actively” looking to add fresh faces to the Board:

That includes Apple’s board. According to people familiar with the company, Mr. Cook is actively seeking new directors to add to Apple’s eight-person board, known for its loyalty to Mr. Jobs. Six of the seven outside directors are aged 63 or older. Four of them have served for more than a decade, including two who have been on the board since the late 1990s: former Intuit Corp. INTU -1.50% Chief Executive Bill Campbell and J. Crew Group Inc. Chief Executive Millard S. “Mickey” Drexler.

Most of the current Board was brought on by Jobs, while the only changes occurring in the Cook era have been the addition of Disney CEO Bob Iger and the promotion of Art Levinson to non-executive Chairman of the Board. It is currently unclear who Cook is specifically looking to add, but as Apple moves into new industries such as mobile payments, fitness devices, and more fashion-oriented gear, perhaps Cook will seek experts from those fields.

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7 Responses to “Tim Cook ‘actively’ seeking to add new directors to Board”

  1. Rob Munnelly says:

    I’ll do it for half the money.


  2. This makes sense. The more interesting part to me, was their insistence on continuing to emphasize the narrative of how he is different than Steve Jobs (admittedly so) and they seem to infer, yet again, that this will somehow doom Apple. However, based on the evidence thus far, I believe that Apple is as strong as it’s been in a long time. This years WWDC was the biggest and best they’ve had in a long time and more importantly it was the best show since Steve Jobs passed away. I think as long as they focus on making awesome products, customers will continue to stick with them.


  3. herb02135go says:

    This is corporate-speak.
    They should have asked WHAT he is doing to keep the board relevant.

    Apple’s problem is that it’s losing relevance.


  4. I would love to see Elon Musk there… ;)


  5. Kent Sievers says:

    I’d gladly take that on, Mr. Cook.