MacRumors notes that many iTunes song previews have reverted back to 30 seconds. Previews were increased to 90 seconds in the U.S. back in 2010 with the increased time rolled out internationally the following year.
It’s not immediately clear what is behind the change, nor what is determining which tracks are affected, but as we’re finding different people are seeing different length previews for the same tracks – even when both are in the same country – some kind of glitch may be the most likely explanation.
Apple apparently presented labels with a fait-accompli when it first extended previews to 90 seconds, writing to representatives to advise them of the change, rather than specifically seeking agreement.
Some labels objected to this, with extended previews delayed for some albums.
We’ve contacted Apple to ask for a statement, and will update if and when we get a response.
On the topic of iTunes, Germany is now seeing Rotten Tomatoes ratings with some movies, along with a new price button in the status window while previewing music or films.