Perhaps unsurprisingly in a company co-founded by a man who saw his mission as changing the world, the feeling that you have a chance to do just that topped the list. It’s the philosophy reflected in the memo Apple gave to new employees on their first day, saying that people who join the company want their work “to add up to something … something big … something that couldn’t happen anywhere else.”
Getting to work with “bright, talented people” and being part of a large company that “operates more like a cluster of startups” were also said to be key – bringing with it pressure to perform, but bringing out their best work.
The pressure itself was described by some as being part of the appeal, with the sense of satisfaction that goes with “achieving some pretty hefty goals in a heroic time frame.”
Being part of a growing company, still expanding and moving into new markets at a time when other tech giants are laying off staff, was felt to be exciting.
Employees praised the leadership of the company, Tim Cook notching up an impressive 94 percent approval rating. This went hand-in-hand with being trusted to do their jobs without micromanagement.
Lest you think Apple employees are some kind of saints who are above such mundane things as salary and perks, fear not: competitive salaries, benefits even for part-time employees, career prospects from having Apple on your CV, company shuttle services and even the quality of the food in the Apple campus also made the list.