Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign
Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The…
Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The…
Hollywood names have criticized Apple’s new iPad Pro ad, as it depicts the crushing of musical instruments, paints, camera lenses,…
Apple today unveiled its new iPad Pro and iPad Air lineups, which are available to order now and will begin…
Our wait for new iPads is nearly over. Apple today announced a special event for May 7, with the tagline…
The Apple Crush ad missed so badly that the company cancelled its planned TV slots and issued a public apology….
A new report says that there was a “secret meeting” between Apple chief operating officer Jeff Williams and the company’s…
There is a trend emerging at Apple, and it’s one that could do serious damage to your Apple Card balance….
Yesterday saw the announcement of the Apple Q2 2024 earnings report, which were pretty much exactly as expected – revenue…
Apple has just announced that it will release its earnings report for the second quarter of fiscal 2024 on Thursday,…
A new supply-chain report reiterates earlier reports that some engineers previously working on Vision Pro have been moved to working…
Over the weekend, Tim Cook confirmed that Apple Vision Pro will launch in China later this year. The Information now…
It was claimed earlier this week that Apple is actively working on a folding MacBook, and that plans for this…
While Apple has new iPad and Mac hardware coming as soon as this month, the company is not planning a…
A new rumor today claims that Apple will announce new products this week via press releases. This comes after Bloomberg…
In January 2021, Apple reshuffled its hardware engineering team by Dan Riccio shifting from Senior Vice President of Hardware Engineering…
Jason Snell has published his excellent Six Colors report card, recapping and scoring Apple’s performance through 2023. Jason was kind…
A report by a Chinese blogger with 1.7M followers says that Apple folding screen prototypes failed to pass tests set…
Apple has its fiscal year 2024 Q1 earnings results. The company reports $119.58 billion in revenue during the three-month period….
Apple’s “malicious compliance” with Europe’s Digital Markets Act (DMA) is burning bridges with the very people the company needs to…
2024 is shaping up to be a history-making year for Apple. Ranging from the long-awaited release of Vision Pro to…
A leaker with a mixed track-record says that Apple will use this year’s WWDC to announce some new Siri generative…
As we head into 2024, Barclays has published a new research note with its expectations on Apple. In the report,…
Today marks the last day of trading for 2023. While AAPL saw a 54% gain for the year, the performance…
A few days ago, there were reports of two important Apple executives leaving the company. Now, Bloomberg is back with…