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OpinionOpinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

The demand for local AI could shape a new business model for Apple

To put it simply: Apple Silicon is impressively optimized for running local AI models. And the data is clear: people care about this. Mac Studios are widely sold out, and Mac minis are impossible to find. There’s a variety of reasons for this – like OpenClaw and other computer-use agents. But there’s also a group of people buying up high-end Macs with swaths of unified memory, which are incredible for running local LLMs.

While I’m sure Apple appreciates the additional hardware sales, I think they could push this even further – by entering a segment they’ve thus far ignored.

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Here’s why AirPods Pro 3 are more upgrade worthy than you may think

When AirPods Pro 3 initially debuted, I was a little bit hesitant about upgrading. I felt that AirPods Pro 2 were still excellent. On top of that, one of the key features of AirPods Pro 3, Live Translation, was also coming to AirPods Pro 2. However, now that I’ve actually given them a shot – I can genuinely say I was wrong about my pessimism.

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Apple’s latest acquisition is telling sign of where the company is headed

Last month, Apple acquired a popular Final Cut Pro plugin maker: MotionVFX. It isn’t clear what this acquisition will turn into, but based on the fact that it quickly followed the launch of Apple Creator Studio, it’s highly plausible that Apple will integrate its templates, effects, and other offerings as a perk of Apple Creator Studio.

While that on its own is interesting, I think the implication behind it is far more worth talking about.

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The end of the Mac Pro was inevitable, but I still feel a little sad

The end of the Mac Pro was inevitable, but I still feel a little sad | Close-up photo showing the casing of the last model

I reluctantly accepted last year that the end of the line for the Mac Pro was an inevitability. It had already effectively been replaced by the Mac Studio, and a macOS 26 feature was another nail in its coffin.

Yesterday was a day that had been coming since the first Apple Silicon Mac. I do think it’s the right call, but confess to still being a little sad to see it happen …

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Here’s what I’d like to see with the MacBook Air redesign, after seeing MacBook Neo

Apple unveiled the MacBook Neo earlier this month, and in my opinion – it completely breaks the MacBook lineup as we knew it. If you’re someone who previously bought a MacBook Air, and you don’t need 16GB of RAM for heavier multitasking – why wouldn’t you buy the MacBook Neo now?

In my eyes, the MacBook Neo is just as good of a general purpose laptop as the MacBook Air was, and besides more RAM, a much faster processor (though still a thermally limited one), and a larger display, it doesn’t feel like MacBook Air has much going for it – at least for now. Here’s how I’d improve it.

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MacBook Neo may be one of Apple’s most inspiring products in quite some time

Why Apple hasn't gone all-in on keyboard glyphs in the new MacBooks (MacBook Neo keyboard shown)

As someone who bought my first Mac in 2019 as a young student without much money of my own, the MacBook Neo is incredibly inspiring. When the M4 Mac mini came out towards the end of 2024, I had already felt quite strongly about its potential for inspiring young creatives – and the MacBook Neo takes that much further.

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Siri will continue to be incompetent … until it very suddenly isn’t

Siri will continue to be incompetent ... until it very suddenly isn't | Image shows an iPhone with Siri and Gemini icons

I know, we’ve been waiting forever for the new Siri and it still isn’t here yet. Many are adopting the cynical view that it won’t be worth the wait, and that AI is mostly hype anyway.

I’ve long felt that my own view of AI is somewhat at odds with the very polarized views mostly expressed on the internet. That it’s a villain or a hero. That it’s a mental toddler or a professor. I don’t see it as either, but a recent experience with Claude suggested to me that it is now close to reaching a tipping point …

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MacBook Neo makes the rest of Apple’s lineup a whole lot harder to justify

Hello, Neo MacBook Neo indigo

Ever since the announcement of the $599 MacBook Neo over a week ago, I’ve been wondering: does this destroy the value proposition of other non-Pro laptops in Apple’s lineup? It’s a rather interesting question, because even at its incredibly affordable price point, MacBook Neo still manages to feel quite premium.

After actually trying out the laptop after its launch on Wednesday, I find myself even more perplexed on how this thing fits in Apple’s lineup – but not in a bad way.

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Apple’s upcoming Mac desktops may cost more, but not for the reason you might think

This week, Apple unveiled a plethora of new Macs with M5 chips – and it revealed an interesting new trend. More base storage, but at slightly higher prices. This impacted the MacBook Air and MacBook Pro.

At the moment, M4 versions of the Mac mini, Mac Studio, and iMac still remain with their old pricing lineup – but that’s likely to change with the M5 lineup.

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The MacBook Neo may cannibalize more iPads than MacBook Airs

The MacBook Neo may cannibalize more iPads than MacBook Airs | The image shows the Neo next to the 13-inch iPad Air with Magic Keyboard

Apple finally unveiled the long-awaited entry-level MacBook, the MacBook Neo – and it was certainly worth the wait. The shiny new machine hit the most optimistic of price estimates, with a starting price of just $599.

There’s little doubt that the Neo will cannibalize some sales of the MacBook Air. Although it certainly involves compromises, it will be the right choice for many. However, my suspicion is that it will actually end up cannibalizing even more iPad sales …

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Videographers obviously shouldn’t buy the MacBook Neo – nor should photographers

Videographers obviously shouldn't buy the MacBook Neo, but neither should photographers | Silhouette of a photographer on a hillside against a sunset

I’ve just argued that the MacBook Neo offers phenomenal value for money and is the machine I expect to recommend to a great many people.

However, it of course won’t be suitable for everyone. I think a quick glance at the specs would rapidly rule it out for videographers, but there is one compromise that means it’s not a good choice for photographers either …

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The MacBook Neo is built down to a price – but is phenomenal value

The MacBook Neo (shown in yellow) is built down to a price – but is phenomenal value

If there was one product that cemented the myth of the “Apple tax” – the supposedly excessive price premium paid for the logo – it was the MacBook Air. People would point to Apple’s cheapest laptop costing $1,000 and loudly proclaim that you could buy a Windows machine or Chromebook from around $300.

The comparison was of course spurious. The cheap laptops being used to make the argument were ugly plastic things with exceedingly poor specs compared to the MacBook Air. Still, it was undeniable that a four-figure starting price did prove a barrier to a lot of people – but all that has changed with the MacBook Neo

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The low-cost MacBook will act as a gateway drug to the Mac world

The low-cost MacBook will act as a gateway drug to the Mac world | Renders of the new machine shown

We’re gearing up for the official announcement of the low-cost MacBook this week, and Apple reportedly believes it will offer “incredible value.”

The company thinks it will bring two types of new user into the Mac world. That’s important not just for sales of the MacBook itself, but what it means for the Mac lineup as a whole – even for those of us who have no plans to buy the machine …

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Samsung’s equivalent of Apple Intelligence in the Galaxy S26 seems very underwhelming

Samsung's equivalent of Apple Intelligence in the Galaxy S26 seems very underwhelming | Photo suggestions prompt shown

Samsung loves to launch new features before Apple, and it has partly done so with the new AI capabilities in the Galaxy S26. The latest version of Galaxy AI seeks to perform many of the same functions as Apple Intelligence.

As our sister site 9to5Google notes, however, the experience seems set to prove very underwhelming …

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With this report, I’m no longer scared of a touchscreen Mac

With this report, I'm no longer scared of a touchscreen Mac | Stock image of somebody using a large touchscreen

We know from Steve Jobs that Apple’s experiments with touchscreen Macs date back to at least 2008. At the time he said it was a “terrible” idea.

A lot has changed since then, and reports that we are finally going to see a touchscreen Mac have grown in credibility to the point where it now seems more likely than not. I’ve so far been a little concerned about the idea, but the latest report gives me confidence …

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We already have a good idea how capable the new MacBook will be

The low-cost MacBook will act as a gateway drug to the Mac world | Renders of the new machine shown

Once the new low-cost MacBook launches this week, those wanting to buy a portable Mac will have a choice of three ranges: the MacBook, the MacBook Air, and the MacBook Pro.

For those with very undemanding or demanding needs, the choice may be very obvious – the low-cost MacBook on the one hand, or a MacBook Pro on the other. But what about those who sit somewhere in the middle … ?

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The low-cost MacBook will get a slick video, not just a press release

The low-cost MacBook will act as a gateway drug to the Mac world | Renders of the new machine shown

Apple’s low-cost MacBook has been a long time coming, but it now seems clear that we can expect it to be launched in the first week of March.

Apple has a special event taking place on March 4, but a subsequent report says that this will not include a keynote presentation. Instead, it says we can expect a series of press releases along the lines of the ones we saw back in 2024

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