Apple announces it will discontinue iAd App Network for developers on June 30th (update)
February update: We have followed up with Apple numerous times since this original post for more clarification and have finally received a firm answer to explain the situation. The whole of the iAd network is going away — developers will not be able to include any ad banners in their apps after June 30. Developers will have to find a new ad company to continue monetizing their apps using ads, as iAd will no longer function. Original story below …
On its developer news blog, Apple has announced that it is closing the iAd App Network on June 30th. Targeted at smaller publishers, the iAd App Network let developers pay reduced rates to feature advertisements for their own App Store apps across the iAd publisher network.
The news follows a report from Buzzfeed that Apple is closing iAd campaign sales and converting all inventory to automated system. Apple says that if developers want to keep advertising on iAd until that time, they have to make a campaign from scratch using iAd Workbench. New apps will not be accepted into the iAd App Network Program.
In an effort to boost usage of its new streaming music service that launched alongside iOS 7 last fall, Apple is considering changes to iTunes Radio. The Cupertino company is now testing iTunes Radio as a standalone application with iOS 8, according to sources briefed on the plans. iTunes Radio first arrived as a feature within the iPhone, iPad, and iPod touch operating system’s Music application. As a tab in the already-existing Music app, iTunes Radio has not received a promoted presence on iOS, and this likely has deterred growth for the service in terms of advertising revenue and usage…
