Austin September 7

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Alongside building its far more famous spaceship campus in Cupertino, Apple has also been busy expanding its main U.S. operations campus in Austin, Texas – with four of the planned seven buildings now open. The Austin-based American-Statesman got to do a photo tour of the facility.

We first reported on Apple’s $304M plans all the way back in 2012, with the first employees moving in two years later. This is our first look inside the latest stage of the development …  expand full story

Austin March 3


South by Southwest (SXSW) just launched its official mobile app ahead of the festival and alongside it announced plans for the world’s largest deployment of iBeacons to offer mobile app features triggered by the Bluetooth beacons. In total, more than 1000+ beacons will be deployed to pull it all off. SXSW thinks the features will “fundamentally change attendee’s experiences” by letting mobile app users network and navigate the event. expand full story

Austin March 1

Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.


Austin January 31

Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…

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Austin January 26

Korean news site MK Business News (via Reuters) is reporting that Samsung will make 75% of the A9 chip for the next iPhone. This matches an earlier detailed prediction by KGI Research, which stated that the balance of the chips would be made by Global Foundry, and is in line with a statement by Samsung which last year confirmed it as a major supplier of the new chip.

The Samsung-fabbed chips will, says the report, be made in the USA …  expand full story

Austin December 12, 2014

Production by Samsung of the A9 chip destined for next year’s iPhones and iPads is underway, according to a report in Korea’s Electronic Times.

According to industry insiders on December 11, Samsung Electronics began production of Apple’s A9 in the Austin plant in the US using the 14nm FinFET technology. Samsung has production lines capable of FinFET process production in Austin, US and Giheung, Korea, but began to produce A9 only in Austin as it is in the initial stage.

It had been reported back in July that Samsung had received some orders for the chips, which the company effectively confirmed in October when the president of the company’s chip-making division said that profits would improve once it began supplying its latest-generation chips to Apple …

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