Instagram announces Instagram Direct: photo and video sharing to private groups

During its press event held in New York City today, Instagram announced a new sharing feature called Instagram Direct that will allow users to share images and videos to other users privately.

The new sharing model will require users to follow each other to send photos and messages privately to individuals or groups of up to 15 people. A pending requests inbox will catch photos and messages from users who are not mutually connected.

Instagram also noted its growth from 80 million users to 150 million users worldwide from the start of 2013 to today. Kevin Systrom, co-founder of Instagram, boasted that over half of Instagram’s users use the service daily…

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