McDonald’s is testing Bluetooth beacon-based offers in at least some of its locations as it pilots beacon platform Piper that works with both iOS devices using Apple’s iBeacon framework and other mobile devices. Read more
We showed you significant updates to Google Maps which leaked early this morning, and Google just announced updates to Maps at Google I/O.
Google also announced that its Maps API is used by over 1 million active sites and accessed by 1 billion unique visitors weekly.
Maps will now feature a 5 star rating system for locations across all platforms. Users can now swipe across results in a simple, gesture user interface. Zagat reviews are now more prominent with badges and cards simplifying its appearance. These cards now include a new Offers experience with partners including Starbucks.
Google Maps for Mobile also includes improvements to rerouting in transit and explore features. Google Maps for iPad was demoed during the keynote, which we expect to see with the iPhone update this summer. Read more