Gartner: Apple and Samsung capture almost half of smartphone market in Q3, Android passes 70 percent share

Jordan Kahn

Worldwide Mobile Device Sales to End Users by Operating System in 3Q12

Gartner is out with its quarterly report for worldwide mobile device sales by vendor and OS for the third quarter. While reporting an overall 3 percent decline in mobile phone sales, the smartphone category hit 169.2 million units in Q3, a 47 percent increase from the year-ago quarter. While Apple is still third to Samsung and Nokia for total mobile device sales, Samsung and Apple remain the top smartphone vendors collectively, capturing 46.5-percent of the market. Meanwhile, Nokia slipped from No. 3 smartphone vendor in Q2 to No. 7 in Q3. This made room for RIM and HTC behind Apple and Samsung in the third and fourth positions.

With sales of 23.6 million units in the third quarter for Apple (up 36.2-percent year-on-year), Gartner reported Samsung widened its lead on Apple with almost 55 million smartphones in the quarter and strong demand for its Galaxy line. Samsung once again takes the top vendor position for smartphones with 32.5-percent of the market:

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012.

As for the race between Android and iOS, Gartner’s numbers show Android increased its marketshare nearly 20 percentage points in the quarter to 72.4-percent of the market, up from just 52.5-percent in the year-ago quarter. In comparison, Apple now accounts for 13.9-percent of the market, down from 15 percent last year, but Gartner expects that to change in Q4 thanks to the continuing iPhone 5 roll out:
Read more

Android tablets gain market share during Q3, still trail iPad in enterprise

Jordan Kahn

According to research firm Strategy Analytics (via Bloomberg), Google’s Android-based tablets gained market share in the iPad dominated tablet market during the third quarter, specifically led by new models from Samsung (presumably referring to the same Galaxy Tab family that is currently the focus of patent related litigation between Apple and Samsung).

The report claims Android was up from just 2.3 percent from the same three month period last year, to a 27 percent share of worldwide sales during the third quarter in 2011. The iPad’s market share during the same period reportedly fell from 96 percent to 67 percent. The research firm notes that Samsung’s Galaxy tablets currently account for 9 percent of the total tablet market.

There is also reason to believe Android’s growth on tablets will continue to grow into 2012, as the introduction of Android 4.0 Ice Cream Sandwich (the first Android OS specifically designed for both phones and tablets) could help tablet adoption among Android smartphone users. Strategy Analytics believes that Amazon’s Kindle Fire will also drive Android tablet sales, estimating the company will sell more than 15 million units by 2013.

In contrast to this obvious good news for the Android tablet market, which the WSJ’s Walt Mossberg recently described as having “flopped” in an interview with Google mobile chief Andy Rubin, there are conflicting stats for Android tabs in the enterprise. Rubin’s answer? “There’s a little over 6 million Android tablets that we know about”, a figure which of course includes pre-Honeycomb devices but not the Nook and those that don’t use Google services. The recently released Good Technology Device Activations Report for Q3 2011 shows that when it comes to tablets in business, enterprise users are clearly choosing iPad over the alternatives, noting “iOS tablets represent over 96 percent of total tablet activations”. Their graphic (above) also speaks volumes.
Read more