Roku 3 May 20

Roku 3 April 7

Just so there’s no ambiguity on this point, I’m definitely an Apple TV fan. The first-generation model was a (literally) hot mess, but Apple did a much better job with the streamlined second- and third-generation versions, which I use every day and have strongly recommended for years. If you have an iPad, iPhone, or iPod touch, the Apple TV is one of the top three accessories you can buy for under $100, and nearly a no-brainer at Apple’s recently announced $69 price point.

Even as a fan, though, I give Apple TV’s chief competitor Roku great credit for developing compelling alternatives. According to reports, Roku is the number one seller of media streamers, and has been outselling the Apple TV for some time now. While it’s true that sales don’t necessarily reflect quality, Roku has earned its numbers by frequently iterating on its products — ironically unlike Apple, which has spent years letting an old Apple TV design chug along as a “hobby.” The difference in Roku’s and Apple’s approaches became starker yesterday when Roku released the new Roku 3 with Voice Search ($100) and new Roku 2 ($70), updates to two of its already-successful devices. These media streamers include several of the key features Apple should be adding to the Apple TV, including voice search, downloadable apps, games, and more…

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Roku 3 September 5, 2013


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