Apple has invested a lot into its Apple Pay mobile payments solution since its launch last fall. Since launching in October, the payment method is already accepted at more than 700,000 retail locations, according to the company. Reuters today has published a new report in which Apple says that Apple Pay will be accepted by half of the top 100 merchants in the United States by the end of this year, with more planned in 2016. Currently, a fourth of the top 100 retailers support Apple Pay.
According to a retailer that Reuters contacted, Apple has been pushing its mobile payment service aggressively to retailers. The retailer, which remained anonymous and has no plans to accept Apple Pay, said this:
“They have been pushing hard and it’s been that way for months. They have called and tried to persuade us even after we communicated our decision to them.”
That same retailer has no plans to accept Apple Pay because not even a “small percentage” of its customers have requested it. Nevertheless, the research found that retailers accepting Apple Pay are generally happy with the service, and its customers are too…