Ben Charny has some pretty famous miscues to his name.  The most recent was his assertion that Apple was going to be at this year’s CES.  Keep that in mind when reading this.  He asserts that there is a new way to upload apps to the iPhone without jailbreaking and without going through the App Store.  The first application to be able to do this is apparently ‘iHypno’.  It doesn’t look (ahem) like the type of application we’d buy but if it does do some sort of magic install, it is noteworthy.

The magician turned App developer has begun selling his $4.99 "iHypno" mind- reading application for Apple iPhones and iPod Touches directly from his Web site. That means consumers can buy the program without visiting the App Store, the official software bazaar that operates under Apple’s iTunes store.

"It’s based on technology encouraged by Apple," Sheraton said during an email interview. "It’s totally legal and possibly the way you’ll see other apps delivered in a year or so."

Sheraton’s action is the latest – and possibly most extreme – example of the frustration some iPhone software developers feel as they grapple with Apple’s notoriously difficult iPhone vetting process.

He also mentions in passing that another developer has gotten a direct email from "Mr. Public Relations", Phil Schiller.

Meanwhile, another magic app purveyor, LLC, had a "rising card" trick application rejected by Apple, which said it created "consumer confusion," according to Chief Executive Jonathan Bayme.

Wednesday, Apple’s Schiller emailed developer Chris Kenner, who wrote the app and also works with magician David Copperfield, saying he would look into the situation, according to Bayme. Kenner and Schiller are expected to discuss the matter Thursday.


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