As first reported by The Loop, Apple sent out invites today for a special media event held in New York City next Thursday, Jan. 19. The invitation’s graphic shows the familiar New York skyscraper motif, adorned with the Apple logo silhouette and the tagline:
Join us for an education announcement in the Big Apple.
The invite arrives following a flurry of speculation pertaining to the nature of the event, which was first hinted by AllThingsD. The publication reported on Jan. 2 that Apple’s presser will not be huge —at least not compared to the company’s splashy theatrical announcements—nor will it cover any iPad or Apple TV hardware news.
Instead, it will focus on iBooks, another report said. With education the focus, this leaves iBooks and perhaps textbooks, another market Jobs wanted to disrupt, as the main attraction. The presser is said to involve Apple’s Senior Vice President of Internet Software and Services Eddy Cue, whose recently expanded responsibilities now include the App Store, iTunes Store, iAd, iCloud and iBooks.
According to an excerpt from the authorized Steve Jobs biography by Walter Isaacson, Jobs wanted to disrupt the school textbook business:
He held meetings with major publishers about partnering with Apple, the book says. If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. “We can give them an opportunity to circumvent that whole process and save money,” he told Mr. Isaacson.
- Apple’s late-January event reportedly about iBooks and publishing (9to5mac.com)
- January Apple event to focus on two ‘large projects’ relating to education, iTunes (9to5mac.com)