Adobe is currently testing a new presentation app for the iPad similar in purpose to PowerPoint and Keynote, via CNET. The project is currently called Ginger. Although details are sparse, it seems to be focused on the creation of sales pitches and what Adobe calls “explainer videos”. Adobe has said that the app is in the beta stage of development, but is yet to confirm whether the app will ever be publicly released.

On Ginger’s minisite, there are a few demos of what the app could create. One example presentation is embedded below …

The ‘presentations’ seem to consist of an animated series of big silhouettes, to be narrated with voice and a backing soundtrack. As shown in the screenshot above, it appears that the app is not trying to be a replacement for traditional presentation apps, but it definitely competes with it. Assumedly, Adobe is trying to avoid complexity by limiting users to one format of presentation in order to make the app itself straightforward and intuitive to use.

Microsoft is supposedly bringing PowerPoint to the iPad next year, and Apple is set to announce a new version of iWork for iOS and the Mac by the end of the year. Even so, Ginger could easily carve out a slice of the market for itself by focusing on this ‘hero image’ style shown above, rather than emulating a desktop presentation app entirely, thereby distinguishing itself from the incumbent players.

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Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.