Apple did something out of the ordinary to open WWDC this year. Before CEO Tim Cook took the stage, the company played a bizarre opening video that showed a behind the scenes look at the opening number it had planned but that never came to fruition. Featuring Saturday Night Live alum Bill Hader, the video seemingly pays homage to the popular 2014 hit film Birdman.
There are numerous references to culturally popular tech, including the iOS apps Monument Valley, Angry Birds, Tinder, Crossy Road, Evernote, Apple’s own Tips, Lyft, Goat Simulator, and a variety of other tech terms.
It’s a bizarre, wacky, and over the top video, but nevertheless Apple has now uploaded it to YouTube for anyone who missed the live stream of the keynote itself. You can check it out below and tell us what you think of it in the comments below.
https://youtu.be/2QdMcf1TwkY
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It’s crazy how much was spent on this. It’s awesome though!
I took it as a little jab at the “other guys” that do big, tacky productions in an attempt to make their LAME products seem exciting. Of course, I could be way off.
Good observation! While not something that I could ever see Jobs approving of – this is a “WWSD” company – by Jobs own demands prior to his death.
Pretty funny!
Not “is” – Should be “Isn’t”
You clearly have no clue how utterly TIRING the hubristic BS along the lines of “STEVE would have NEVER…!!” is. Wow. As if he ever visited you in your basement, or what? You guy were like THIS, right?
You also seem to be completely ignorant to which clips WERE in fact approved of under Steve… so maybe just s t f u altogether.
And the bit at the end where it seems like he’s seeing something with the computer, bottled water, and Apple logo seems to be jab at Sorkin.
Cringeworthy. Wish Cook, Cue and the gang could find their voice in a post-Steve Apple that still honors the company’s style. There’s a lack of polish in the communications group these days.
Compare and contrast to one handset vendor’s take on Broadway a few years ago, and it doesn’t seem even a hundredth as tacky and definitely not as long.
It also has no qualms with self-parody (the Director using his assistant as a human shield, and the Tim Cook lookalikes); there are some sly digs at the popularity of gold as a style in certain parts of the world, and the love of freebies and perks in the movie and entertainment world.
Not a Jobsian-style offering, but that was precisely his parting advice to his colleagues – find your own voice…
No matter how many times I see it, I can’t get past Tim Cook-a-likes without laughing.
This is great! I like to think Steve would have fought this during planning (not serious or inspirational) but would have LOVED it after seeing the finished product for himself. Great and original!