As the company has done now for several years, Apple has posted some gift suggestions for Mother’s Day, which takes place on May 14, with prices starting from $49 …

The gift page, headed ‘Perfect for Mother’s Day – and every other day,’ has the iPad Pro as its main promotion, with the Apple Pencil and Smart Cover suggested for those mums who already own an iPad.

At the lower end of the pricing scale, the company suggests Woven Nylon and Sport Bands for the Apple Watch, each starting at $49, while wireless headphones fill out the middle ground at prices starting from $149.

Last year, Apple also ran a special Mother’s Day ad as part of its Shot on iPhone series.

Apple does seem to be avoiding the sexist trap into which some companies fall. While Amazon may be able to blame its customers for its search autocomplete suggestions, it doesn’t give the best of impressions when the two suggested departments are Home & Kitchen and Health, Household & Baby Care

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Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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