Chinese smartphone brand Huawei claims to be on track to sell more smartphones than Apple by some point next year – a big claim given that it sold 153M handsets last year against Apple’s 215M …

The company’s mobile head said that it is on track to hit 200M sales by the end of this year, a trajectory that would see it overtake Apple’s flat sales at some point next year.

South China Morning Post reports that Richard Yu Chengdong made the statement yesterday.

“As it’s only taken just over six months to reach the target this year, we are now aiming for shipments of 200 million units by the end of 2018,” Yu said during a new product launch.

Huawei, which calculates its global mobile shipments by combining both Huawei and Honor-branded phones, has maintained fast growth momentum despite headwinds for industry shipments this year.

Huawei has been seeing particularly strong growth in India, a market Apple has so far not yet cracked. The company recently saw three senior departures as it sold fewer than 1M iPhones in India so far this year. Its market share last year was around 2%. It recently started making the iPhone 6s locally, supplementing existing production of Made In India iPhone SE models, to avoid taxes on imported stock.

The Chinese brand did briefly overtake Apple one quarter last year, but that was in the quiet second quarter leading up to the launch of the iPhone X and iPhone 8/Plus. Huawei is also targeting the MacBook market.

Either way, Apple is unlikely to be unduly concerned: the company continues to take home the lion’s share of the profits in the industry, with the iPhone X alone accounting for more than a third of total smartphone sector profits.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear