Skip to main content

Snapchat wants more businesses to build AR Lenses, launches Lens Creative Partners program

Snapchat today is making it easier for brands to create AR Lenses designed for the application. The company is launching a new program it calls Lens Creative Partners, which lets business discover certified AR creators to build branded lenses for Snapchat filters.

As noted by Engadget, Snapchat is launching its Lens Creative Partners program with 30 initial creatives, including big-name design agencies, as well as skilled individual Lens designers. Businesses looking to get their name out through Snapchat AR Lenses can then use the Lens Creative Partners program to track down a designer fit for then job, and pay them to create a Lens:

According to Snap, it selected its first 30 creators for their experience developing quality AR. They also completed a rigorous course on Snap’s development process, ad policies and buy models, and other creators hoping to be certified will most likely have to go through the same thing.

Snapchat relies heavily on its AR Lenses, both for general users and advertising. Back in December, the company launched the Lens Studio, which allows anyone to create AR Face Lenses. The Creative Partners program is somewhat of an extension of that effort, allowing businesses to work with and pay designers who have mastered the app.

Related stories:


Subscribe to 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to chance@9to5mac.com