Amid the ongoing legal battle between Epic Games and Apple, a Fortnite competitor is receiving some beneficial publicity in the App Store. When you open the App Store today, you’ll see an editorial story promoting PUBG Mobile, a popular competing battle royale.

Notably, the App Store featured story on PUBG Mobile comes on the same day as Apple will terminate the Epic Games developer account associated with Fortnite. The story was first spotted on Twitter by Mike Beasley. The situation is made even more ironic when you remember that PUGB Mobile is actually built with Epic’s Unreal Engine.

Epic revealed last week that Apple had said it would terminate Fortnite’s developer account on August 28. This came after Epic added a direct payment option to Fortnite, which first prompted Apple to remove Fortnite from the App Store.

A judge ruled earlier this week that Apple is not required to allow Fortnite back on the App Store, but that Apple also cannot terminate developer accounts relating to Unreal Engine or other Epic properties. Epic has centered its legal argument around the fact that it has multiple developer accounts, including one specific for Fortnite.

Apple has said that it would be happy to welcome Fortnite back to the App Store if Epic removes the direct payment feature that circumvents Apple’s In-App Purchase system. Epic appears to have no interest in making that concession, even as the legal battle moves forward.

The removal of Fortnite from the App Store and the termination of the associated developer account has wide-ranging implications for Fortnite players — hence why Apple is cleverly promoting PUBG Mobile in the App Store today. Fortnite players on iPhone, iPad, and Mac missed out on yesterday’s gameplay content expansion. As such, Fortnite players on iOS and Mac have also lost support for cross-platform gameplay, which is a key feature of these types of battle royale games.

You can view today’s App Store editorial story promoting PUBG Mobile and download the game right here.

Read more about the Epic Games vs Apple battle: 

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

Tips, questions, typos to