Super Bowl ads for rival cryptocurrency apps Coinbase and FTX appear to have been successful. Data from a digital asset research company shows that the Coinbase app shot up the US App Store charts following its ad…

The Block reports.

Crypto apps shot up App Store download charts in the US on Monday morning, after a Super Bowl studded with digital assets advertising.

Super Bowl LVI’s face-off between the Cincinnati Bengals and Los Angeles Rams also saw two of the biggest crypto exchanges, FTX and Coinbase, compete for eye-balls.

Data tracked by The Block Research shows that Coinbase’s app surged from 186th place to second on the App Store.

FTX-owned Blockfolio and eToro, the investment app, also shot up the rankings after running ads during the big game.

Coinbase spent a reported $14M on the minute-long ad featuring a QR code bouncing across the screen. Scanning the code took you to the company’s website, which crashed due to the traffic – likely due to the $15 sign-up incentive. The app also crashed.

DraftKings Nation wasn’t impressed, asking the question ‘Why don’t these companies buy the extra cloud space before the biggest advertising moment of their lives?’

As a Coinbase user, we might just clear out the cash in the AM. If they can’t handle this, can we really trust them during a DDOS attack? (I mean probably, but we’re more offended by the lack of preparation here).

Others were equally unimpressed.

While Coinbase relied on a financial incentive to encourage sign-ups, FTX went with a FOMO approach in its Super Bowl ad.

FTX’s ad featured comedian Larry David. The two-minute video shows David rejecting some of history’s greatest inventions — from the wheel, to a fork, to a toilet. He is ultimately introduced to the FTX app and says: “I don’t think so. And I’m never wrong about this stuff.”  

Photo: Jeremy Bezanger/Unsplash

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear