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Apple’s annual holiday ad is here: ‘Share the Joy’ with AirPods Pro [Video]

Apple is out with its annual holiday ad, and the focus is entirely on AirPods Pro this year. The video, titled “Share the Joy,” focuses on the popular Audio Sharing feature of AirPods Pro. “Share the joy of the holidays with Audio Sharing on AirPods Pro,” Apple says.

Apple’s holiday ads are something people look forward to every year. The company is known for its sometimes emotional and sometimes clever holiday ad campaigns, though this year’s ad takes a different approach. It’s upbeat, fast-paced, and set to the hip-hop/rap song “Puff” by Bhavi & Bizarrap.

Audio Sharing is a feature that was added in iOS 13, letting you share the music you are listening to in your headphones with a friend, so you can both enjoy the same audio together. The feature is supported on the following headphones:

  • AirPods Max
  • AirPods Pro (1st generation) and later
  • AirPods (1st generation) and later
  • Powerbeats
  • Solo Pro
  • Powerbeats Pro
  • Powerbeats3 Wireless
  • Beats Solo3 Wireless
  • Beats Studio3 Wireless
  • BeatsX
  • Beats Flex
  • Beats Fit Pro

Check out this year’s holiday ad from Apple below. What do you think? Let us know down in the comments.

https://www.youtube.com/watch?v=I_40JFauCFk

Previous holiday ads from Apple: 

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Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

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