Microsoft today released News Pro, a news delivery service with “hyper-relevant news for your work.” The application utilizes either your Facebook or LinkedIn account for log in and then aggregates news topics and articles around your work-based interests. The idea is similar to Apple’s own News app, and Flipboard, but with a focus on articles and topics related to your day-to-day career. The project seems to be coming out from the Microsoft Garage team, whom have been specializing in experimental projects.
The iOS app itself is focuses on bringing articles based on topics you may already be interested in. After logging in with my LinkedIn account, where I have multiple connections in computer software, I was placed into the Highlights view where I was presented with multiple stories from different software companies. When reading an article, you’re able to read it in a Speedy view, which looks to mimic Safari’s Reader View.
This Explore view was the most interesting to note because of the way it broke down categories of topics to follow. News Pro really excels in getting granularly focused in potential new topics to read. For example, under the Explore view I saw Javascript, C++, and C# under a Skills subcategory. Under the Industries subcategory I saw Hospital & Health Care, and Education Management. This area is really where the app shines. Instead of laying out pages of potential topics to search through, the subcategories made it easier to find something I would like.
It’s quite a coincidence that Microsoft launches News Pro today with the recent rumors that Apple will be developing support for paid content in their own News app. News Pro is available for free in the App Store and on the web.
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Sorry, we don’t want creepy. People want to see the unfiltered world. Just give us a decent RSS reader, like Pulse used to be.
Agreed. that does slide up into the creepy range. Tailoring news based on what I’ve posted or mentioned. Also that would seem to amplify the echo chamber effect. I think very quickly your news feed would only give you stuff you want to see. Sometimes I need to see things that I might not like or have mentioned.
I believe you’ll change your opinion about whether it’s creepy when suggested readings appear based on prior activity that you didn’t know [name your favorite news aggregator] was tapping into–a list of which only grows over time. That’s assuming you use this new app/service, which I certainly will not. Knock yourselves out over this, Microsoft.