Bloomberg reports that Apple is to go head-to-head with Snapchat and Instagram by developing its own video-sharing app as part of a push to target younger users. The company is said to said to be motivated by the fact that social apps generate the greatest level of engagement on the iPhone, Facebook users averaging 50 minutes a day, Snapchat users 30 minutes.
The goal behind the project’s development is to offer simple video editing with tools that appeal to the generation of users growing up with Snapchat and Instagram, said the people, who asked not to be identified because the plans are private […]
Apple’s current plan calls for its project to become a stand-alone app, presumably as a download via the App Store, but the company may decide to package the functionality into the iPhone’s existing camera application, the people said.
The focus will be on short, fun videos that are super-quick to create …