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Avatar for Mark Gurman

Mark Gurman

@markgurman

Mark is an award-winning journalist who worked at 9to5Mac for over six years. He covers Apple and other topics related to the consumer technology industry.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch.

In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan. Mark finished the year by reporting the majority of the details about the new Apple TV, iPhone 6s and 6s Plus, Apple Watch updates, the iPad Pro, the iPad mini 4, and iMacs.

Mark started out 2016 with exclusive reports on Apple’s work on a pair of completely wireless Beats headphones for the iPhone 7, details on the iPhone SE, iPad Pro 9.7-inch, Apple Watch updates, Apple’s March product event, new Apple retail initiatives, and Tim Cook’s Town Hall meeting with Apple employees.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark also provides analysis on relevant technology industry topics, such as Apple’s recent executive shakeup. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

You can follow him on Twitter.

Connect with Mark Gurman

Apple leases nine building Cupertino campus that could fit 1300 employees

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It seems that Apple’s current campus in Cupertino is just not cutting it. In addition to Apple’s dream space-ship like campus that is expected to open in 2015, Apple has just leased out a nine building campus in Cupertino that could fit up to 1300 employees. The campus, which may be renovated prior Apple’s move in, is currently known as the Results Way Corporate Center and sits at 5 Results Way Cupertino, CA. Mercury News reports:

Up to 1,300 people could work at the Results Way complex. That number is derived from parking ratios supplied by the city of Cupertino. The complex consists of nine buildings, according to an offering flier issued by the property owner, Belmont-based Embarcadero Capital Partners. The buildings are being marketed by brokers from the San Jose office of Colliers International, a commercial realty brokerage.

Apple’s demand for space is more than what Cupertino and the surrounding areas can hold it seems:

With the demand that we are seeing from Apple, they are starting to outstrip supply in Cupertino,” said Rob Shannon, a senior vice president with CB Richard Ellis, a commercial realty firm. “Cupertino and Mountain View are pretty much out of space.

Apple is yet to officially announce this extension of their main 1 Infinite Loop campus, but we will likely hear more about it as building plans and specifics emerge in the coming months. Apple will surely want to get this campus up and running soon, as it sounds like an interim campus extension until the “spaceship” opens in about four years. A shot from the air is after the break.


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App Store volume purchase program for businesses goes live in the U.S.

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As pointed out by The Loop, Apple’s App Store volume purchase program for businesses has gone live. The program, which is currently exclusive to the United States, allows businesses to easily purchase and distribute applications – with volume-based pricing – to employees. Businesses that are interested can now enroll and you will need the following to get started:

  • Basic contact information to verify your business
  • Dun & Bradstreet number (D-U-N-S) number
  • Corporate credit card or PCard to purchase apps

App Store distribution through this program consists of iTunes redemption codes:

The Volume Purchase Program makes it easy to distribute apps within your organization. When you buy apps in volume or custom B2B apps, you will receive redemption codes for each app. You can control who gets the apps by providing these codes to users via email or an internal website. You can also use third-party Mobile Device Management (MDM) solutions to manage redemption codes centrally.

A guide with all the instructions is also available from Apple.


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Detailed comparison charts of new and old MacBook Airs and Mac minis

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11-inch MacBook Air comparison chart

We have detailed many of the new features of the new MacBook Air and Mac mini lines today, but many of you have been asking for some detailed charts that compare the new models to the previous generation models. Now we have obtained Apple’s internal comparison charts for your perusal. Above, you will find the chart that compares the new 11.6 inch MacBook Air with the old one and after the break you will find an identically styled chart for the 13 inch MacBook Air, Mac minis, and Mac mini servers.


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iTunes 10.4 released: full-screen, 64 bit in OS X Lion, improved performance

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Alongside OS X Lion and the iWork 6 update today, Apple has released iTunes 10.4 for full OS X Lion compatibility. The new version of Apple’s digital media player features support for Lion’s native full-screen abilities, 64 bit Cocoa support for OS X Lion users, improved stability, and better performance overall. The update is available via the Mac’s software update application or through Apple’s online download page.

You can now use iTunes with OS X Lion’s new Full-Screen App capability, which allows you to use iTunes and other apps without distractions. Navigate between all your full-screen apps with a simple gesture.

This 10.4 release comes ahead of iTunes 10.5, which is already in the hands of developers.


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iWork updated for Lion with resume, full-screen, autosave, and versions support

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As expected, Apple has released update 6 (version 9.1) for their iWork productivity suite. The update was built around OS X Lion compatibility and includes support for Lion’s native full-screen functionality, Resume, auto saving of documents, and versions. The update is available now via the Mac App Store and Software Update.

iWork 9.1

  • Adds support for Mac OS X Lion, including:
  • Full-Screen
  • Resume
  • Auto Save
  • Versions
  • Character picker

Keynote 5.1

  • Adds new builds:
    • Anvil
    • Fall Apart


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Apple’s faster 13.3 inch and 11.6 inch MacBook Airs revealed

And the Apple Store is down…

Later this week, Apple will officially launch their new MacBook Air line. We previously detailed that these new MacBook Airs will include Thunderbolt ports, i5 and i7 processor options, and a design with little to no changes from the current models. Now, thanks to our source Mr. X, we have all the specifications of the brand-new MacBook Air line.

11.6 inch models:

  • The base model will include a 1.6 GHz processor, 2 GB of RAM, and 64GB of flash storage.
  • The more expensive standard configuration also includes a 1.6 GHz processor but upgrades the RAM to 4GB and the storage space to 128 GB.
  • A built to order model will also be available from the online store. This option includes a 1.8 GHz processor (first for an 11.6 inch MacBook Air), 4GB of RAM, and for the first time in an 11.6 inch MacBook Air, 256 GB of flash storage.

13.3 inch models:

  • The base standard configuration includes a 1.7 GHz processor, 4GB of RAM, and 128 GB of flash storage
  • The more expensive standard configuration also includes a 1.7 GHz processor, 4GB of RAM, but upgrades the storage to 256 GB.
  • A built to order option will also be available and this includes a 1.8 GHz chip, 4GB of RAM, and 256 GB of flash storage

These specifications put the unreliable reports of 4GB of RAM and 128 GB of storage as standard (across the line) options to rest. OS X Lion launches tomorrow, so it is possible that these new ultraportables will, too, but that is unconfirmed. Apple will also release a new Mac mini, as we just revealed, later this week.

New Mac mini and Mac mini Server specs revealed, 500 GB hard drives standard

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Besides the new MacBook Air line, which we just revealed, Apple will also drop an upgraded Mac mini line. These new Mac minis will likely retain their currently aluminum unibody design but will pack faster processors and more hard drive space. In addition, the new LED Cinema Display – now called the “Apple Thunderbolt Display” – will debut this week. These new displays will have an optional VESA mount.

The new Mac minis:

  • The base model will include a 2.3 GHz processor with 2GB of RAM, and 500 GB of hard drive storage space
  • The more expensive model will include a 2.5 GHz processor with 4GB of RAM, and 500 GB of hard drive space.
  • Finally, the new Mac mini line will also include a new server model with a 2.0 GHz processor, 4 GB of RAM, and two 500GB hard drives of storage. This new server model should include OS X Lion server, but that’s just a reasonable assumption.

These new Mac minis will likely be powered by the new Intel Sandy Bridge chipsets and include Thunderbolt ports. These new computers should launch by the end of the week, possibly tomorrow – but that is unconfirmed. Thanks, Mr. X!


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China not only fakes iPhones… but Apple Stores, too!

China might be known as the home of the fake iPhone, but what about whole stores? Surprising almost no one, China is indeed home to the fake Apple Store. These pictures from BirdAbroad (via IFOAppleStore), show a fake Apple Store complete with everything that a real Apple Store offers. Right down to the blue shirts with Apple logos and name labels for the employees. Starting from the top, this ‘Apple Store’ features a shiny exterior with a big glowing, white Apple front and center.

When you walk into the store, you will be stepping on wood or grey stone floors, depending on the section of the store, and will be surrounded by a showroom filled with iPads, Macs, and more… all on wooden tables. These tables are even equipped with the Apple (patented!) product holders. In fact, these tables are nearly identical, if not identical, to the tables used in Apple’s official stores. These stores went as far as to completely rip off Apple’s official press images – as you can see with the iPad 2 and iPod shuffle banners. Also notice the extremely outdated pink iPod posters.

Making this sound even more unbelievable are the twisted stair cases, accessory and software walls (which are nearly identical to the official ones), an area for children with cushy and fun chairs, and of course what appears to be a mini Genius Bar or a section of the store to take product lessons from employees. The most amazing part is what these employees think of their jobs:

Being the curious types that we are, we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple.

The “bosses” of this fake Apple Store, in Kunming, knowing that they are up to no good, informed their multiple plain clothed security guards to ban all picture taking. The best part is that there are three of these stores all within walking distance of each other. Check out some more pictures after the break that are courtesy of BirdAbroad.


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Apple Q3 2011 earnings call live blog

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-Starting now

-Oppenheimer, Cook, and the Treasurer will be doing Q/A after the announcements.

-All time records for iPhone, iPad, Mac for June, Apple is extremely happy

-Tremendous increase due to iPhone, iPad, and Mac sales. Operating margin 9.4 billion. Net income was 7.3 billion.

-Quarter details: June record with 3.95M Macs (14% increase from last year Q3). Mac sales were strong in Asia/Pacific – 57% YOY increase in total Mac sales. Healthy Mac growth in both desktops and notebooks.

-Apple has announced that OS X Lion is launching tomorrow.

Continue after the break


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OS X Lion kills Front Row… here’s how to get it back!

As we first reported back in February, OS X Lion brings many new innovations but loses others like Front Row. Front Row, for those unfamiliar, is a full screen media interface for the Mac. Front Row made its debut a couple of major OS X releases back and essentially mirrors the initial Apple TV interface – in its Snow Leopard implementation. Since the news broke that the software is missing from Lion, reader Ralph Perdomo put together a little application to bring back the functionality.

Ralph figured out that he could take the Snow Leopard Front Row files and then compile it into a runnable application for OS X Lion. For those interested he took these files:

We have tried out the application and the tweak works. You do have to restart, though. Keep in mind this is very at your own risk. Since this is so easy, maybe Apple will slap Front Row into the Mac App Store and charge $4.99? Probably.


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Apple holding overnight Tuesday for possible Wednesday OS X Lion launch

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We’re hearing from multiple retail sources across the world that Apple’s retail chain will be holding employee overnights Tuesday night. The likely topic? Lion.

In the employee halls of the retail chain sit large tubes that hold new posters for both front of store posters and posters within the store. Additionally, we’re hearing that each store has been sent a Lion-packing Mac Pro for an unknown purpose. As previously reported, LaCie hard drives loaded with the GM seed of Lion image are ready to be connected as installers on the Macs throughout the showroom floor.

New MacBook Airs with Thunderbolt and faster chips are expected to launch alongside Lion, but nothing from the retail channels confirms this timing. Apple has also been known to push back release dates with little notice (last week).  AllThingsD previously said “Thursday-Friday” and we previously were shown Apple internal delivery times for new products arriving last week.


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WSJ: China Mobile “getting closer” to deal that will make iPhone available to 600 million subscribers

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Without revealing too many new details, The Wall Street Journal reports that Apple and China Mobile are “getting closer” to the seemingly elusive China Mobile iPhone deal. China Mobile is the mainland’s largest carrier with over 600 million subscribers (that’s about the equiv. of the US+European populations). The report also confirms that it was, in fact, Tim Cook who was spotted at China Mobile‘s headquarters in mid-June.

China Mobile references in the iOS SDK – Thanks, Sonny Dickson!

The WSJ also discusses the price of the current iPhone models in context with the average salaries for China households:

The iPhone, which currently sells for between 3,999 and 5,999 yuan without contract, would be a luxury for many Chinese consumers. The average household income in the first half of 2011 was 12,076 yuan, according to China’s national statistics bureau.

With this fact in mind, it makes sense for Apple to build and sell a more economical iPhone. The report is not specific about when this China Mobile iPhone will launch and China Mobile has already confirmed that talks with Apple over carrying the iPhone are ongoing. Be sure to check out the WSJ’s explanation of the “exclusive” in the video above.


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Images of next-generation iPhone test unit with iPhone 4 design?

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Apple.Pro points to postings from a Weibo user which claims to have a prototype model of the next-generation iPhone. As you can in the images (above and after the break), the unit appears identical to the iPhone 4. The software running on the device is akin to the iPhone test software that we have seen many times before on test units.

The 5 megapixel device with iOS 4.0 appears to show up as a first-generation iPod touch in iTunes, which is fairly odd. This device, if actually a prototype iPhone 5, might be the N94. The N94 is a next-generation iPhone (prototype in all likelihood) that has been spotted with support for T-Mobile USA bands, an A5 processor, and a 5 megapixel camera.

With the reliable reports that claim the new iPhone will be thinner and lighter, in addition to this unit having a 5 megapixel camera in iOS 4.0 – we think that this might just be a prototype of the iPhone 4 from 2010. Thanks, Anthony!


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ITC rules: HTC violated two of Apple’s patents

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CNET reports that the International Trade Commission has officially ruled that phone maker HTC has violated two of Apple’s patents related to iPhone technologies. This blow to HTC opens the door to a potential ban on imports of HTC products into the United States. Apple initially filed 10 patent violations against HTC, but increased that amount by five earlier this week. HTC obviously does not agree with the ITC ruling and provided the following statement:

HTC will vigorously fight these two remaining patents through an appeal before the ITC commissioners who make the final decision,” said Grace Lei, general counsel for HTC. “This is only one step of many in these legal proceedings.

As we know, Apple and Samsung (and Motorola too) are currently in a similar situation with Apple claiming multiple patent violations against the company. The twist in the Apple and Samsung case is that Samsung is counter-suing by claiming that Apple is violating Samsung’s patents.

There are only a few possibile endings if Apple wins HTC case. Either the two companies settle (with Apple taking home some more of HTC’s money – Microsoft already takes $5/phone and Oracle is looking for some more) or HTC stops selling Android devices. In all likelihood, if the ITC does not agree with HTC’s appeal, the two technology heavy weights will work out some settlement.  Cha Ching!

More on the patents below:


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Apple ‘leaks’ Thunderbolt-equipped LED Display…on their website

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MacRumors noticed that Apple placed images of their new LED Cinema Display on their website yesterday. The leaked display looks identical to the current model, but will have a Thunderbolt port on the back to easily connect with Apple’s latest Thunderbolt machines: iMacs, MacBook Pros and Mac Pros, MacBook Airs, and Mac minis in the very near future. You can tell that these are new displays based on the unreleased model number, previously thought to be a new White MacBook that they are attached to and by the OS X Lion wallpaper.

The differentiation is important because, as Apple has warned in a previous KB article, the CD no longer has to be the end of a Thunderbolt chain of devices.  For instance, you could have an external hard drive array connected to your monitor permanently rather than having to plug into another device which would terminate at the monitor.  For MacBook Air/Pro users, this would allow the ‘power-USB-Thunderbolt’ cable to do everything, yet again.


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Apple begins test production of A6 processor with TSMC, a blow to Samsung

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According to Reuters, Apple and Taiwan-based manufacturer TSMC have begun a test production run of A6 processors for future Apple devices. TSMC is yet to be confirmed as the producer of Apple’s A6 chip when it ships sometime in the future, but the decision is said to be “authorized.” The only thing holding back the deal is the potential yield rate of the manufacturing.

Besides Apple already testing production of their next-generation processor, the most interesting part is that Apple will apparently move their custom chip production away from Samsung. Samsung is the company behind the manufacturing of the A5 dual-core processor that is found in the iPad 2. This A5 chip will also likely power the fifth-generation iPhone that is due in September of this year.

Apple’s A6 processor will likely debut in 2012 alongside a 3rd generation iPad. Apple’s past history has shown that the iPad is the first device to feature a new-generation of custom processors. The iPhone and iPod touch typically follow up months later with the same chip, usually custom designed for the smaller, more mobile form factor. Another possibility is that Apple will beef up the processor in the iPad, with the rumored ‘iPad HD’ in September.


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Faster MacBook Airs with backlit keyboards, 128/256 GB of storage next week

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All Things D says that Apple will finally release their new MacBook Airs at some point next week. The new machines are said to include faster processors and Thunderbolt – in addition to backlit keyboards. The new MacBook Airs will also come with either 128 GB or 256 GB of storage, depending on the model, discontinuing the measly 64 GB option. With the new Airs coming out next week, we think that the new Mac minis and MacBook that we told you about will be joining the party. OS X Lion is also likely in the mix.


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OS X Lion ready applications begin appearing on the Mac App Store

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WordCrasher on the Mac App Store

Ahead of Mac OS X’s Lion’s official launch, Apple has begun approving apps that take advantage of the next-generation operating system into their Mac App Store. The move, first noted by OS X Daily, comes just days after Apple opened the door to developers to submit their Lion apps for inclusion on the App Store. Apple, of course, recommends that these apps are first tested against the Golden Master version of the operating system. In WordCrasher’s case, the app takes advantage of Lion’s full screen apps feature and resume.


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Nuance announces free Siri-like Dragon Go iOS application

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[youtube http://www.youtube.com/watch?v=0O84rNwH_50]

Nuance has announced a new iPhone application called Dragon Go, which is basically search software that works hand-in-hand with the company’s phenomenal voice recognition technology. The concept is quite similar to Siri, which Apple owns, and all voice-searches connect to services like OpenTable and Fandango. The concept is pretty neat, and hopefully this is a taste of what we’ll be seeing in the eventual fruition of Apple’s rumored partnership with Nuance and purchase of Siri. According to All Things D the application is free and is now available.


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Apple shifts international App Store (Mac + iOS) pricing to balance with the U.S. Dollar

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Price change in the UK

Amid their goal to even out prices internationally with those in the United States, Apple has raised prices (and lowered!) for applications across the international App Store. Of note for the UK, a 99 cent application (U.S.) now costs £0.69 up from the £0.59 of yesterday. Additionally, apps which were £1.19 are now £1.49. These changes are also international with a slight price drop in Switzerland and in Japan. Apps in Japan now start at 85 Yen versus the 115 Yen of yesterday. Let us know the changes you spot in other countries. It looks like changes are in effect in the UK, Mexico, Japan, Switzerland, and Australia. Here are some examples:

From reader Pump in Switzerland:

Final Cut Pro 329.- Swiss Francs
NEW: 300.-

Compressor 55.- Swiss Francs
NEW: 48.-

iPhoto: 17.- Swiss Francs
NEW: 15.-

Reeder: 11.- Swiss Francs
NEW: 10.-

From Dean and David G. in Australia

Aperture – was $99 and is now $84.99

From a reader in Mexico:

Same thing in Mexico, from US store 99¢ apps went from $10 MXN to $12 MXN


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Aperture 3.1.3 released with minor enhancements and bug fixes (update: native full screen in Lion)

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Apple has released an update to its professional photo-editing and management software, Aperture, that includes both bug fixes and some minor enhancements. These bug fixes cover stability and performance while the minor enhancements include a new gestures toggle, improved image cropping, photo uploading, and loading slideshows in the background.

This update supports general compatibility issues, and also addresses overall stability and performance. Minor issues addressed include the following:

  • Improves reliability and performance when syncing web-published albums
  • Slideshow exports are now handled as a background operation
  • Crop tool now correctly supports use of gestures to define crop size
  • Gesture support can now be enabled or disabled in Preferences
  • Fixes an issue that could cause a blank sheet to display when placing a book or print order
  • Published MobileMe, Facebook and Flickr albums now appear in a Web section in the Projects Inspector
  • Shift-clicking snapshots on the Faces corkboard now allows you to make contiguous selections
  • Metadata presets are now correctly applied to imported audio files
  • Fixes an issue that could cause Aperture to quit unexpectedly when trimming audio in full screen mode
  • Resolves various issues when adding names to Faces using accented, Japanese, Korean or Simplified Chinese characters
  • Improves stability when browsing video clips
  • Addresses reliability of library repair and rebuild

The full change log is pasted after the break.

Update: Aperture goes full screen now with the native Lion full screen button.

Thanks, Hayati!


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New white MacBook and Mac mini launches imminent

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Since our post from yesterday that claimed new Mac Pros and MacBook Airs are about to launch, we have obtained some new information from our source, Mr. X, about Apple’s next Macs. Now that we have this info, we have determined that part numbers for new Mac Pros are not yet available. Instead, these part numbers are actually for an upgraded white MacBook and new Mac mini line.

Apple’s new white MacBook likely with Thunderbolt ports and faster processors:

MC914LL/A – J59, BEST – USA

In addition, Apple is about to launch a new Mac mini line with both a standard model and a server model. It appears that there is a third model as well – probably with a faster processor – but this model is most likely a built-to-order option through the Apple online store:

MC936LL/A – J40, ULTIMATE – USA – Mac mini Server
MC815LL/A – J40I, BETTER – USA – Mac mini standard configuration
MC816LL/A – J40, BEST – USA Faster Mac mini (likely BTO)

The MacBook Air part numbers were correct and they are still coming very soon. We are still expecting new Mac Pros later this month or early next month.


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Apple TV to gain bluetooth keyboard support in iOS 5; opens the door to apps?

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[youtube http://www.youtube.com/watch?v=RIvaRD-Ugis]

Apple TV 2G bluetooth keyboard support via jailbreak

Just like Apple has done in some of its mobile devices (namely early generations of the iPod touch), Apple has included hidden bluetooth support in their second-generation Apple TV. Bluetooth support is not present within the Apple TV operating system (iOS), but Apple’s next major operating system, iOS 5, will turn on this bluetooth support. Apple is positioning this bluetooth support mainly for keyboards, but perhaps the bluetooth Apple TV will be able to connect to bluetooth iPads, iPhones, and iPod touches.

Users will be able to activate the device’s built-in bluetooth support via the standard settings menu. A standard pairing menu will then appear and users will need to connect with a provided passcode. Pretty standard stuff as far as bluetooth device setups go. The interesting and compelling part about these SDK findings is that Apple is opening the door for bluetooth, in general, in their $99 set-top-box. Additionally, this new bluetooth and wireless keyboard support opens up the door for the next-generation of Apple TV services. (Thanks, Sonny Dickson!).

Application and App Store support:


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Developers can now submit Mac App Store apps for OS X Lion

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Apple has opened the door today for developers to submit OS X Lion applications for inclusion on the Mac App Store. These applications should be tested against the Golden Master seeds of both OS X Lion and Xcode 4.1. Mac OS X Lion is expected to ship later this week alongside new MacBook Airs and Mac Pros.

OS X Lion, the eighth major release of the world’s most advanced operating system, will soon be available to millions of Mac users around the world. Submit your Lion apps for review now so they can be on the Mac App Store when Lion ships this month. Be sure to build, test, and compile your apps using Mac OS X Lion GM Seed and Xcode 4.1 for Lion GM seed prior to uploading your binary to iTunes Connect.


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