A study by Slice Intelligence estimates that Apple recorded 957,000 Apple Watch preorders on Friday in the US, the first day the device was available to order. On average, customers bought 1.3 watches which means that many customers ordered two or more units. The Sport model was the most popular choice, making up 62% of orders. As the Watch debuted in nine countries, it is possible that total orders were much greater than the 1 million number which only totals US orders. Significant supply constraints may have dampened initial orders however.
The most popular model purchased was the Space Grey Sport, followed by the normal stainless steel Apple Watch, then the Silver Sport. The Space Black Apple Watch model captured just 3% of orders although it was in limited supply (4 – 6 weeks) from the beginning of preorders and is also the most expensive model of Apple Watch. The report ignores sales data for the Apple Watch Edition in its calculations.